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Sep 29, 2015 / by Raquelle Dickerson

Google+ Changes

Google+ Changes: What it means for your business

Google+ is like Tupac Shakur--alive or dead? Who knows? Speculation continues to grow about what will happen with Google Plus. The recent changes with Google+ has businesses questioning how they should approach social media, and wondering, “How will this

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Feb 26, 2015 / by Melissa McGibbon

Update: Google begins using information from indexed apps as ranking factor

From Google's Official Webmaster Central Blog:

As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find

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Feb 5, 2015 / by Melissa McGibbon

5 Ways to Destroy Business Credibility in Less Than One Minute

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media

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Dec 8, 2014 / by Melissa McGibbon

Google Algorithm Update Promotes Mobile-Friendly Searching

Does your site pass the mobile-friendly test?

While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that

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Nov 20, 2014 / by SEO.com

The Evolution of SEO

Evolutionary Trajectory

Much hubbub has been made about search engine optimization being in its death throes and its practices amounting to nothing more than chicanery. Both assertions are based on outmoded conceptions of SEO, though, and a lot of things have changed – evolved – in the last few years.

People

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Jan 22, 2014 / by Shawn Barrington

Is Guest Blogging Really Dead?

So unless you have been hiding under a rock the last few days, or have no social media accounts, you have probably seen the masses of tweets, shares, and blog posts written about the latest SEO news released by the head of Google's Web Spam Team, Matt Cutts. He flat

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Jan 6, 2014 / by Andy Eliason

SEO.com Online Content Collective – January 6, 2014

The first Content Collective of 2014 should, by all rights, be filled with list after list of social media, content marketing, and SEO predictions for the coming year. We could have done that, it’s true, but if there’s any lesson that everyone should have learned during 2013 is that nothing

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Dec 30, 2013 / by Andy Eliason

SEO.com Online Content Collective – The Best 13 of 2013

It’s that time of the year again where every blogger, marketer, and interested bystander start making lists that either look back and review some of the great things that happened over the year or look forward and predict (with hit-or-miss accuracy) what we can expect in the next 12 months.

Who

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Dec 6, 2013 / by Andy Eliason

We (Mostly) Told You So: A Look Back at Our 2013 Predictions

At the beginning of the year, we took a look back at 2012 and made a few predictions about what the online marketing landscape would look like throughout 2013. Now, as the year draws to a close, it’s time to look back at those predictions and see what we got

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Sep 23, 2013 / by Andy Eliason

SEO.com Online Content Collective September 23, 2013

Some rather large news hit today. Google, it seems, has been trending towards this for a while, but now they’re ready to go forward with a rather substantial change in the availability of keyword data. This is something that could potentially have a huge impact on the way SEOs plan

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