The first SEO.com Online Content Collective of August includes a variety of great subjects. First we look into where the best customers come from (i.e. how the consumers with the best lifetime value find your website). Next is a detailed infographic highlighting the importance of a content marketing channel that
Another week, another list of great content from around the web. The quality and value of links has been the subject of much discussion, especially as the penguins and pandas continue to play havoc with rankings, and so we start with a crazy-in-depth post on the trends, tools, and strategies
The new SEO.com Content Collective is our way of hacking through the briar patch of useless, irrelevant, and downright questionable information that sprouts up non-stop on the internet and bringing out some of the gems that have real value. It’s a tough job because no matter how many weeds you
Recently, our friends at Hubspot reached out to me and asked if we would like to be a part of a new ebook they were putting together called SEO Tips From Industry Experts... and of course I said "absolutely, we would love to!"
Our topic to cover was Mastering On-Page SEO, and
There is no doubt extensive and detailed keyword research has its place. If you haven't been exposed to effective processes for vast keyword research I'd recommend diving into my "explode your keyword list right" series. But sometimes keyword research should be
I wanted to make sure that my client could see the ranking improvement that we had made with each keyword, so I created the following chart. This chart shows rankings for the various keywords at the inception of our SEO campaign over a year ago, compared to the current rankings
This last post of the series is one targeted toward SEO campaigns so large that maintaining, monitoring and collectively progressing them on a keyword level can feel like you're trying to push a beached whale.
In any enterprise campaign, the achilles heel is almost always a lack of organization. With organization
Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research. This sets the stage for your SEO efforts.
For today's keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases.
When going through this process, it is essential you have a specific focus in mind. For instance, if
Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we'll use Google Analytics. Our goal will be to quickly identify long tail clusters of value.
If you are doing SEO