A major part of successful online marketing campaigns involves reaching out to influential websites, social media stars, and industry insiders. You may be looking for an endorsement, a guest post opportunity, or a simple link that points in the direction of your website.
Influencer marketing has a huge potential to deliver lasting results for many companies, but only if it’s approached carefully and deliberately. The May 2017 SLC|SEM gathering brought in a couple specialists in this area to discuss this topic and talk about how one might identify influencers and why it should be part of your marketing strategy.
Even if you’ve never done much SEO, you’ve probably heard how much link building is involved with the strategies. Link building has been (and is) a part of nearly every SEO strategy, but that doesn’t mean that every link carries the same value – or that the strategies to attract links have stayed the same all this time.
From a startup’s perspective, the mountain of established brands clogging up the search engine rankings may seem more than a little insurmountable. After all, those companies have been chasing SEO trends for years, working to dominate the first page of the SERPs and block out any competition.
You want your company to grow and succeed. You realize that your company’s online presence isn’t as great as it could be. You’ve heard about SEO and what it has done for other companies. Where do you begin? How does SEO work? Who should you hire? Selecting an SEO company is an important decision that will greatly impact the success of your business. It is also a substantial investment.
As 2016 comes to an end, those of us who are doing our best to navigate the Google-driven world have stumbled across several SEO myths that we are going to do our best to debunk. The online marketing industry is a mover and a shaker, and with the constant ebb and flow we must always be on our toes. With phrases like “SEO is dead” being thrown around in an attempt to gain as many clicks as possible, we thought it was time to shed some light on a few online marketing myths and misunderstandings
The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.
Much hubbub has been made about search engine optimization being in its death throes and its practices amounting to nothing more than chicanery. Both assertions are based on outmoded conceptions of SEO, though, and a lot of things have changed – evolved – in the last few years.
If you've been in the internet marketing world for a while, you’ll know that article marketing is generally considered a low quality strategy. Back before some of Google’s search engine updates, SEO companies would just spin thousands of articles onto cheap article sites to get thousands of fake and cheesy
In March, Search Engine Roundtable ran a piece about a link buying discussion happening on Twitter. At the time a lot of the discussion centered on using a public forum to discuss tactics that Google is penalizing. And while we are often drawn to having these discussions around