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Dec 23, 2015 / by Andy Eliason

Link Building Strategies for 2016

The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.

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Nov 20, 2014 / by SEO.com

The Evolution of SEO

Evolutionary Trajectory

Much hubbub has been made about search engine optimization being in its death throes and its practices amounting to nothing more than chicanery. Both assertions are based on outmoded conceptions of SEO, though, and a lot of things have changed – evolved – in the last few years.

People

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Jul 11, 2014 / by Jonathan Goudy

How to Really Win With Article Marketing

If you've been in the internet marketing world for a while, you’ll know that article marketing is generally considered a low quality strategy. Back before some of Google’s search engine updates, SEO companies would just spin thousands of articles onto cheap article sites to get thousands of fake and cheesy

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Apr 29, 2014 / by Joe Amadon

Building a Business on Borrowed Ground

In March, Search Engine Roundtable ran a piece about a link buying discussion happening on Twitter. At the time a lot of the discussion centered on using a public forum to discuss tactics that Google is penalizing. And while we are often drawn to having these discussions around

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Jan 27, 2014 / by Melanie Nelson

SEO.com Online Content Collective – January 27, 2014

Link Building 2014

Contrary to what many people think, link building is far from over. We can, however, say ‘rest in peace’ to link scheming. To better clarify these two terms, many people like to refer to the correct, natural, form of link building as link ‘earning.’ It doesn’t

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Jan 22, 2014 / by Shawn Barrington

Is Guest Blogging Really Dead?

So unless you have been hiding under a rock the last few days, or have no social media accounts, you have probably seen the masses of tweets, shares, and blog posts written about the latest SEO news released by the head of Google's Web Spam Team, Matt Cutts. He flat

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Oct 28, 2013 / by Keely Lassen

Online Content Collective October 28, 2013

This week’s Online Content Collective helps us take a closer look at guest blogging, effective outreach practices, and the importance of knowing your audience when creating content. Online marketing is a world that is ever changing; however the people who inhabit that world remain the same. They are seeking information,

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Oct 14, 2013 / by Shemmah Al-Darweesh

Online Content Collective October 14, 2013

The Online Content Collective for the current week brings us a content marketing tactic, a new Google algorithm and the chemistry of SEO. We’ll start off by taking a look at the realm of guest blogging, and then sift through the implications of Hummingbird before we examine the periodic table

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Sep 23, 2013 / by Andy Eliason

SEO.com Online Content Collective September 23, 2013

Some rather large news hit today. Google, it seems, has been trending towards this for a while, but now they’re ready to go forward with a rather substantial change in the availability of keyword data. This is something that could potentially have a huge impact on the way SEOs plan

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Sep 16, 2013 / by Andy Eliason

SEO.com Online Content Collective September 16, 2013

There’s been a lot going on in the search marketing world, lately, with a couple large conferences happening this month and Google still rolling out more changes (in-depth articles, how backlinks are presented in Webmaster Tools, etc.). In the middle of it all, though, we’ve pulled out some more great

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