If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service.
Maybe you’re that small mom and pop shop which started over 30 years ago or maybe you just launched you first entrepreneurial enterprise.
The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want.
Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings.
Today we have a special guest post from Julia McCoy, CEO of Express Writers.
There are lots of ways content is extremely beneficial for Google rankings, but one fail-proof ranking opportunity is through original, well-written local keyword-optimized landing pages. If, for example, someone was to search for "Atlanta bathroom plumbing," a well-written, 800-word
Internet Marketing is an extremely new industry.
Heck, Google is just 14 years old. So what does that mean about me and my two years working in this industry? It doesn’t make me ancient, but it sure doesn’t make me newbie either. Two years is a long time in SEO when
It's a no brainer that customers search online for local businesses, and if you're not easily found you're missing out on customers. If you're a local business, you can get a head start on your local SEO efforts by creating a Google Places page in 10 easy steps.
Google Places is
2012 has been a volatile year for the search engine optimization industry.
Google released a number of algorithm updates, including the Exact Match Domain (EMD) update, 13 Panda updates, changes to actual search results pages, unnatural link warnings through Google Webmaster Tools, the Knowledge Graph, and the list goes on.
At SEO.com we’re constantly preaching about the power of blogs to our clients. It only makes sense for us to set a good example and rock our own blog. 2012 was an exciting year for internet marketing, and our bloggers were on top of the challenges and changes within the
In addition to the infamous Panda and Penguin updates, locally-focused business are going through a lot with constant changes to Google Places (now Google+ Local). Not only is the platform often broken, leaving very little support to small businesses, the local search