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Sep 3, 2015 / by Andy Eliason

Lee Odden Keynote: Be the Best Answer – SLC|SEM Digital Marketing Conference 2015

The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions.

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Sep 3, 2015 / by Andy Eliason

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake.

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Sep 3, 2015 / by Andy Eliason

David Locke Keynote: Extending the Moment – SLC|SEM Digital Marketing Conference 2015

The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz.

You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the

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Sep 3, 2015 / by Andy Eliason

Cyrus Shepard Keynote: Human Optimized SEO – SLC|SEM Digital Marketing Conference 2015

SLC|SEM has been a big part of the digital marketing community in Utah for the last four years or so, and yesterday they hosted the Digital Marketing Conference for 2015, bringing in some industry leaders and insiders for a day of education and networking. We kicked off the conference with

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Feb 5, 2015 / by Melissa McGibbon

5 Ways to Destroy Business Credibility in Less Than One Minute

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media

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Nov 1, 2014 / by SEO.com

Balancing the Need for Evergreen and Real-Time Content

Content is king when it comes to a successful marketing campaign. We all know this and we would all like to believe that the content we provide our consumers is the most useful information possible. The difficulty of the situation is judging how to balance the need for those ever-lasting

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Oct 7, 2014 / by SEO.com

Digital Marketing IS Marketing

There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because

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Jul 18, 2014 / by Jonathan Goudy

What Do the Largest Websites Have in Common? What Can We Learn From Them?

The largest websites in the United States all have completely different purposes and target different demographics, but they all still share some common core internet marketing principles that make them successful. These are the types of things that every small website can learn from.

The marketing principles you can learn from

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Jul 4, 2014 / by SEO.com

How Influencer Marketing Can Change Everything

No matter how many people you feel like your business is reaching, there is always the potential to tap into a bigger audience. For many, this is the focus of their marketing strategies, but they are unsure what steps they can take to increase website traffic and brand awareness. Chances

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Jun 26, 2014 / by SEO.com

Do You Dare Take Marketing Risks?

When a company is still in its young startup phase, there are a lot of costs that can’t be avoided. It is important that you spend your money in the right places, and marketing is an area where you can't cut the budget because this is where you are going

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