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Oct 25, 2016 / by SEO.com

New eBook: How to Conquer a Competitive Industry with Internet Marketing

Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings.

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Oct 10, 2016 / by Andy Eliason

Starting an AdWords Campaign When You’ve Never Done AdWords Before

As Google continues to push organic results further down the results pages to accommodate space for Maps and more AdWords ads, a Pay Per Click campaign will become an even more critical component of your online marketing strategy.

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Oct 26, 2015 / by Erik Zeiner

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing

One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.

The concept of remarketing campaigns is simple: everyone who visits your website and doesn't convert is added to what's called a "remarketing audience." As they navigate around the

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Mar 21, 2014 / by Joe Amadon

Online Content Collective, March 21, 2014 – PPC

Today we look at a few ways to improve upon your PPC campaigns. Search Engine Journal provides a guide to remarketing, useful to any online marketer, but especially valuable in getting more value of your existing paid campaigns. SEER Interactive gives us an efficiency tip for managing your Google Display

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Jan 21, 2014 / by Andy Eliason

SEO.com Acquires PurePPC.com to Offer Expanded Online Marketing Services

The search engine optimization and pay-per-click companies combine their core services to offer a more complete internet marketing package

Salt Lake City, UT (1/20/14) – SEO.com, an online marketing firm based in Draper, Utah, has acquired pay-per-click advertising specialists,

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May 16, 2013 / by Shay Wright

SEO & PPC: Working Together To Maximize Returns

SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They

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Jan 20, 2013 / by Akvile Harlow

Be Seen in 2013: Optimizing Mobile Paid Search Campaigns

<em>The following is a Guest Post Contribution from <a href="https://plus.google.com/u/0/104497710991624583240?rel=author">Akvile Harlow</a>, Internet Marketing &amp; Advertising Operations Manager at <a href="http://searchmarketingexpo.com/" target="_blank">Search Marketing Expo</a> (<strong>SMX</strong>).</em>

As marketers we're always optimizing, striving to gain more traction in search, and eventually converting our efforts into sales. Within the web playing field, it's always important to

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Dec 21, 2011 / by Suzanne Sanchez

Should You Do SEO and PPC Together? [Video FAQ Series]

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SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results.

There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative

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Jul 26, 2011 / by Robyn Storms

Online Advertising Gets Easier With Google AdWords Express

Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses

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Apr 19, 2011 / by Kevin Phelps

5 Features I Wish the Google Adwords Keyword Tool Had

The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get

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