Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings.
As 2016 comes to an end, those of us who are doing our best to navigate the Google-driven world have stumbled across several SEO myths that we are going to do our best to debunk. The online marketing industry is a mover and a shaker, and with the constant ebb and flow we must always be on our toes. With phrases like “SEO is dead” being thrown around in an attempt to gain as many clicks as possible, we thought it was time to shed some light on a few online marketing myths and misunderstandings
If you’re a small business or your striking out on your own, you know it can be hard to make people aware of your services or products. How do you compete with competitors who are established, larger and have a bigger marketing budget than you?
There is a lot of information floating around about search engine optimization (SEO) and how to know if you are getting the services and results you really need. It can be a confusing and overwhelming at times, but there are some simple things you can do to choose an SEO company and feel confident about your choice.
Search Engine Optimization (SEO) involves a combination of several ongoing activities and strategies. It requires constant monitoring and regular campaign changes. As the search engines evolve their algorithms and internet users develop their expectations, an SEO campaign also has to grow and change. This is how companies will stay on top of the rankings and consistently reach out to new customers and clients.
As we move into the final session of the SLC|SEM Digital Marketing Conference 2016, the level of speakers and information certainly did not disappoint. We started with a discussion on a lot of the technicalities of SEO and wrapped up with some talk about real creativity.
After Thursday’s sessions, we were all looking forward to the topics and the speakers that we’d hear on Friday. And right off the bat, they didn’t disappoint. Now that we were getting deep into the organic search topics, it did look like the audience had changed a little bit but it was just as big if not bigger. (For those who missed the PPC day, be sure to check out our recaps here and here.)
With a new year comes new trends. Trends such as, who knew that millions of “Belieber” fans were right, hotels are adding “Mini Fashion Bars” in rooms where guests can choose curated fashion items to wear, and many stores are going to upset the shopping masses this Christmas by closing on black Friday. No matter how important, or completely unimportant, these trends may be there will be some for 2016 in digital marketing that will change the online world.