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Feb 17, 2017 / by Andy Eliason

A Mostly Brief Guide to Writing Better Web Content

I have been writing web content for the better part of… well, forever.

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Feb 10, 2017 / by Sarah Snider

10 WordPress Plugins That are Essential for SEO

You’ve just finished your company’s website, or so you thought. You have all the pages just as you want them, with the right layout, text and graphics. All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away.

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Feb 8, 2017 / by Ty Kilgore

What is an SEO Specialist?

When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: “I’m an SEO” and wait for the inevitably confused look?

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Feb 6, 2017 / by Josh Richardson

Why You Might Be Using Keyword Rankings in All the Wrong Ways

Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign.

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Feb 3, 2017 / by Sarah Snider

Link Building That Doesn’t Suck

Even if you’ve never done much SEO, you’ve probably heard how much link building is involved with the strategies. Link building has been (and is) a part of nearly every SEO strategy, but that doesn’t mean that every link carries the same value – or that the strategies to attract links have stayed the same all this time.

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Jan 30, 2017 / by Sarah Snider

Things to Consider When Re-Doing Your Website

You have a small business that is doing fairly well. Everyone is busy. In the midst of the busyness, your website has fallen by the wayside as a priority. You cringe each time you look at your website and make a mental note about your intention to re-do it someday.

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Dec 20, 2016 / by Andy Eliason

Does Your Content Marketing Get In the Way of Your Content Delivery?

Originally, this post was going to be titled “A Brief Guide to Better Writing,” and it would have been a simple list of things everyone can (or should) do to improve the overall quality of their written content.

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Dec 15, 2016 / by Chevy Cloward

4 Important Google Analytics Metrics You Should Know and Understand

SEO is an absolutely essential tactic to have in your digital marketing strategy. Whether you are doing it on your own or using an agency, it is important to understand which metrics you really need to pay attention to.

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Dec 13, 2016 / by Andy Eliason

Simple SEO for Startups

From a startup’s perspective, the mountain of established brands clogging up the search engine rankings may seem more than a little insurmountable. After all, those companies have been chasing SEO trends for years, working to dominate the first page of the SERPs and block out any competition.

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Dec 9, 2016 / by Keely Lassen

SEO, PPC, or Both? What is Right for Your Website?

In today’s internet-driven world, it is not enough to simply have a website with a lot of pretty images and product descriptions. You need a website that is easily found when people are ready to make a purchase.

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