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Jun 20, 2017 / by Sarah Snider

What Happens if You’re a Target of an SEO Attack?

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want.

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May 30, 2017 / by Andy Eliason

How to Completely Fail at Influencer Outreach

A major part of successful online marketing campaigns involves reaching out to influential websites, social media stars, and industry insiders. You may be looking for an endorsement, a guest post opportunity, or a simple link that points in the direction of your website.

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May 10, 2017 / by Sarah Snider

What to Expect From Your SEO Company

You’re tired of how slow your business has been going. You know you offer a useful and valuable product to customers, but you haven’t seen the success you expected.

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Mar 20, 2017 / by Sarah Snider

How SEO is Like Baseball

Baseball Spring Training is in full swing (pun intended) meaning the start of the season is just around the corner.

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Mar 14, 2017 / by Sarah Snider

Writing Clickable Titles That Don’t Get Accused of Being Clickbait

If you’ve spent any time online, chances are you’ve seen those obnoxious hyperlinked titles that go along the lines of “you won’t believe what so-and-so looks like now” or “buy your amazing X for only $X here” or “15 things the government doesn’t want mortgage owners to know.”

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Feb 17, 2017 / by Andy Eliason

A Mostly Brief Guide to Writing Better Web Content

I have been writing web content for the better part of… well, forever.

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Feb 10, 2017 / by Sarah Snider

10 WordPress Plugins That are Essential for SEO

You’ve just finished your company’s website, or so you thought. You have all the pages just as you want them, with the right layout, text and graphics. All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away.

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Feb 8, 2017 / by Ty Kilgore

What is an SEO Specialist?

When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: “I’m an SEO” and wait for the inevitably confused look?

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Feb 6, 2017 / by Josh Richardson

Why You Might Be Using Keyword Rankings in All the Wrong Ways

Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign.

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Feb 3, 2017 / by Sarah Snider

Link Building That Doesn’t Suck

Even if you’ve never done much SEO, you’ve probably heard how much link building is involved with the strategies. Link building has been (and is) a part of nearly every SEO strategy, but that doesn’t mean that every link carries the same value – or that the strategies to attract links have stayed the same all this time.

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