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Dec 7, 2016 / by Andy Eliason

23 Search Engine Facts and Stats You Oughta Know

The search engines are changing all the time, but it’s not just the algorithms we need to consider. We also need to think about how people use the search engines and how their behavior has changed over the years.

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Nov 14, 2016 / by Hilary Biggart

The Ten Commandments Of Pinterest

 

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Nov 11, 2016 / by Andy Eliason

The Most Pinned Content about Black Friday

With the impending doom… er, launch of Black Friday, we decided to take a look at how people are talking about it on certain social media platforms. We dove into the numbers (using our Social Footprint tool) on Pinterest to find out which articles and other content pieces were getting pinned the most.

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Nov 4, 2016 / by Andy Eliason

The Real Value of Social Media for Your Business

It’s all too easy to believe that the value of social media is limited to likes, follows, retweets and other proofs of popularity. There’s a simple reason for this. Numbers are a great way to show that things are growing and progressing. Numbers show us that results are definitely happening.

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Oct 31, 2016 / by Sarah Snider

How to Craft the Perfect Facebook Ad

Unless you’ve been hiding under a rock the last few years, you, as a social media marketing manager, know how powerful Facebook is as a marketing tool. A business can’t succeed without a Facebook presence. You’ve been posting and uploading videos and slowly gaining followers. Even though your company Facebook page has many followers, you want to capitalize on these followers and get solid leads.

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Oct 27, 2016 / by Raquelle Dickerson

Why You Should Be Running Video Ads on Facebook

If you are not utilizing video ads on Facebook, you are missing out on a huge opportunity. Advertising has always been visual, but when you augment video content with the power to target your ideal audience the impact can be huge. Facebook’s Newsfeed algorithm is placing a lot of weight on videos, and for good reason.

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Oct 25, 2016 / by SEO.com

New eBook: How to Conquer a Competitive Industry with Internet Marketing

Your competition never rests. Even as we speak they’re looking for new ways to dominate their section of the internet and make sure no one else has an opportunity to outpace them in the rankings.

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Oct 19, 2016 / by Keely Lassen

4 SEO Myths Completely Busted

As 2016 comes to an end, those of us who are doing our best to navigate the Google-driven world have stumbled across several SEO myths that we are going to do our best to debunk. The online marketing industry is a mover and a shaker, and with the constant ebb and flow we must always be on our toes. With phrases like “SEO is dead” being thrown around in an attempt to gain as many clicks as possible, we thought it was time to shed some light on a few online marketing myths and misunderstandings

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Oct 3, 2016 / by Andy Eliason

Online Marketing for Black Friday – The Ultimate Guide

Black Friday has been the largest retail shopping day of the year in the United States since 2005. The term itself goes all the way back to the early 60s, though, when it was used in Philadelphia to describe the large crowds and traffic that happened to be out the day after Thanksgiving—putting most stores’ finances “in the black.”

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Nov 19, 2015 / by Raquelle Dickerson

7 Tips for Social Media Optimization

SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.

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