There are a lot of reasons companies hesitate to incorporate video content into their marketing campaigns. You might think that it’s too expensive. Perhaps you don’t think you have anyone in the company that has the personality to be on video. Maybe you’re worried about how complicated it might get trying to juggle all the moving parts of creating engaging content.
A new year is just around the corner and that means looking over budgets to see where the company’s money can be put to best use. If your marketing and sales strategies have come up short of expectations, you need to consider adding video to the mix.
Content is the cornerstone of most online marketing strategies. It has always been a critical aspect of ranking, conversion, and outreach, which, unfortunately has led to a whole lot of people producing a whole lot of content.
If you are not utilizing video ads on Facebook, you are missing out on a huge opportunity. Advertising has always been visual, but when you augment video content with the power to target your ideal audience the impact can be huge. Facebook’s Newsfeed algorithm is placing a lot of weight on videos, and for good reason.
As we move into the final session of the SLC|SEM Digital Marketing Conference 2016, the level of speakers and information certainly did not disappoint. We started with a discussion on a lot of the technicalities of SEO and wrapped up with some talk about real creativity.
Video marketing continues to grow as a powerful tool for attracting new customers and building a community. Studies continue to show how videos in emails and on landing pages can increase leads and conversions by significant amounts, and users seem more likely to take action after viewing some kind of relevant video. What that all means is that this is a great opportunity for you to grow your audience and see increased traffic.
Here is the list of 11 video types you should be making, or at least consider making, for your company, brand, or product.Which one is best for SEO, you might ask? The big surprise is that it really doesn’t matter to a search engine what the content is, or how it's created. Any of these styles can perform well in the search engines if you optimize your videos properly . Not all will target organic search traffic, though, so optimization might focus on the style or message of the video.
Without further ado, here’s the list.
The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz.
You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the
It’s no secret that video is becoming more important to any company’s marketing strategy, and for many hosting these videos on YouTube makes the most sense. You can still feature your videos on your website, but it helps to also have a YouTube account and page. By letting your videos
The message of this post and the meaning of the title is actual two-fold: how your small business can benefit from giving webinars and how it can benefit from participating in or listening to webinars. I hope to touch on both and ultimately persuade you to start utilizing webinars to
2013 Is Here... Is Your Search Marketing Strategy Ready?
From multiple Panda and Penguin updates, and the exact match domain crack down, 2012 turned out to be quite a stunning year in the world of search engine optimization.
In this video, Ash Buckles, President of SEO.com will briefly highlight 13