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Feb 24, 2017 / by Melissa McGibbon

The Website Toolshed: Part I

Everyone uses different tools for building website. There are some staples and some lesser known tools you can use to build, improve, or streamline your website. The following is a list of really valuable tools that have become some of my favorites.

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Feb 10, 2017 / by Sarah Snider

10 WordPress Plugins That are Essential for SEO

You’ve just finished your company’s website, or so you thought. You have all the pages just as you want them, with the right layout, text and graphics. All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away.

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Jan 30, 2017 / by Sarah Snider

Things to Consider When Re-Doing Your Website

You have a small business that is doing fairly well. Everyone is busy. In the midst of the busyness, your website has fallen by the wayside as a priority. You cringe each time you look at your website and make a mental note about your intention to re-do it someday.

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Dec 15, 2015 / by Melissa McGibbon

The 8 Things You Need To Do For Every Image on Your WordPress Website

Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option--you can do it the lazy way--but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.

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Jul 25, 2014 / by SEO.com

Why is a Responsive Website So Important?

We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet,

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Jul 1, 2014 / by Kaylee White

Really BAD Design Advice

Everyone – and I mean EVERYONE – has something to say when it comes to the best and the most effective designs. Of course, you really need to be careful whose advice you actually take. Some of it may be… less than reliable.

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Jun 19, 2014 / by Kaylee White

You May Not Make the Logo, But Do You Know How to Manage It?

You have put time, money and resources into creating a simple image to visually represent your business. You hired a designer, there were brainstorming sessions, descriptive words, sketches, font selections, color swatches, revisions, revisions, revisions, and finally you have found the perfect logo. The design process ends and you are

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May 19, 2014 / by Holly Cordner

Working with a Web Development Agency: How to Get the Site Your Business Needs

Building

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Dec 17, 2013 / by Kaylee White

29 Free Resources for Creating Online Visual Content

We all know that visual content is a big deal on the web today. It is clearly expressed on social media platforms, plastered on blogs and online articles, and dappled throughout websites. From images, videos and animation to presentations, infographics and charts, visual content has become a huge component of

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Nov 1, 2013 / by Kaylee White

Target Practice: Details Designers Need from Marketers to Aim for Success

It is time to hire a designer, and you want someone who pays particular attention to detail. Be prepared, because designers will expect the same dedication to detail from you, the marketer.

The reason is this: You are hiring a designer, a creative problem solver whose purpose is to create visual

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