Many business people have a hard time seeing the value of SEO, and we understand that. There is a lot of information and misinformation out there about search engine optimization, and it can really increase the difficulty of this decision.
Reaching the top spots of the search engine results pages can improve your company’s exposure, establish you as an industry authority, and deliver the kind of ROI you want to see.
So, you’ve been sitting on the same website since 2007, and you’ve finally decided that a few aesthetic changes here and there just won’t be enough to remain competitive in the marketplace.
The first part of this series was posted on the SEO.com blog last week. This week I’ve added five more of my favorite tools for building websites. Some of them are free and some are not, but you should know that I’m not receiving any special compensation from these companies for mentioning them in these posts.
Everyone uses different tools for building website. There are some staples and some lesser known tools you can use to build, improve, or streamline your website. The following is a list of really valuable tools that have become some of my favorites.
You’ve just finished your company’s website, or so you thought. You have all the pages just as you want them, with the right layout, text and graphics. All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away.
You have a small business that is doing fairly well. Everyone is busy. In the midst of the busyness, your website has fallen by the wayside as a priority. You cringe each time you look at your website and make a mental note about your intention to re-do it someday.
Adding an image to your website is not as simple as just uploading and clicking the publish button. Of course, that is an option--you can do it the lazy way--but if you want a perfectly optimized website and favored search results, there are a few things you need to do to make sure that the images are optimized before you publish them. You may find it tedious and annoying, and time consuming, but taking the time to do this right will be worth it when you see your A+ grade on Google and Bing Webmaster Tools and are rewarded with stellar search rankings.
We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet,