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Dec 17, 2013 / by Kaylee White

29 Free Resources for Creating Online Visual Content

We all know that visual content is a big deal on the web today. It is clearly expressed on social media platforms, plastered on blogs and online articles, and dappled throughout websites. From images, videos and animation to presentations, infographics and charts, visual content has become a huge component of

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Nov 1, 2013 / by Kaylee White

Target Practice: Details Designers Need from Marketers to Aim for Success

It is time to hire a designer, and you want someone who pays particular attention to detail. Be prepared, because designers will expect the same dedication to detail from you, the marketer.

The reason is this: You are hiring a designer, a creative problem solver whose purpose is to create visual

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Sep 6, 2013 / by Holly Cordner

Targeting Users Around the Globe: When and How You Should Use the Hreflang Attribute

If you’re even a little familiar with online marketing, you probably know that search engines don’t look too kindly upon duplicate content. Have too much of it (as may happen in the cases of syndication, boilerplate repetition, printer- or mobile-only versions of pages, and more), and you may find

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Jul 29, 2013 / by Andy Eliason

SEO.com Online Content Collective, July 29, 2013

For the final Content Collective of July we bring to you not three but five great articles that the people at SEO.com have found useful, insightful, or just basically full of great information. Besides, when three of our directors want to weigh in this week and share some awesome stuff,

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Jun 19, 2013 / by Shay Wright

Make Your Website Look Official With Its Own Custom Favicon

A favicon is the little custom icon that appears in the browser tab just to the left of the page’s title. It is most often just the logo for a website shrunk down to 16 X 16 pixels. Below is an example of a site that has a favicon and

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Mar 12, 2013 / by Rebecca Babicz

The State of SEO: The Experts Weigh In - Part III

In this 3-part blog series about the state of SEO, I set out to depict what real SEO is.

What strategies and aspects of SEO are important to your overall inbound strategy? Which tactics are outdated? How has SEO changed? And lastly, what will continue to be more important as the

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Nov 14, 2012 / by Paul Cartwright

3 Ways To Make Your Website Visitors Bounce

What Is The First Thing You Notice About A Blog Or Website When You Arrive?

I would bet my first born child the majority of you would say, “the appearance.”

Whenever we surf the Internet—among the clutter and fluff of information and spectacle—we are consistently drawn to what we see first. What

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Oct 17, 2012 / by Preston Van Dyke

The Best Way To Develop an Optimized Mobile Website

The mobile search market is fast rising. Google searches that come from mobile devices now make up 15% of total Google search volume. This rate of growth is expected to continue, and Google continues to maintain the lion share (95%) of all mobile queries.

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Oct 15, 2012 / by Bryan Phelps

5 Monthly Website Maintenance Tips for Small Businesses

As a small to medium sized business, it’s pretty common that your or someone on your staff has the responsibility of managing your website in addition to many other tasks. It can often fall to the bottom of your to-do list as seemingly more important things come along.

However, as you

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Sep 5, 2012 / by Dustin Nay

7 Web Design Practices of Yesteryear to Avoid

You’ve seen those sites, you know, the websites that look like they are from the Netscape days of 1996 on a 56k modem? While we may remember those days and enjoy reminiscing, it’s important to do what is best for your business, so if you’ve got any of these ancient

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