As the SEO winds of change continue to blow, so must we, as the marketing gurus, continue to ride alongside the chilly breeze. As we all know by now, the reigning king of this land has a name, and it is Content. No longer does SEO rely heavily on the art of building links. Google has its sights set on quality not quantity, and if you are not on board with this yet, the time is now.
Let’s start with the task of creating an informative and worthwhile article. Keep in mind, if you are bored with the content, the audience you are trying to reach will feel the same. In order to generate the traffic you seek you need to keep it interesting. Even though you may write the most exciting article in the history of all articles, we humans are extremely visual creatures, and you may not draw the crowd you hoped for solely with the written word.
Worried that you don’t have the design chops? Don’t think you can come up with some great, original visual content? Not to fret; there are several outstanding tools out there that can help. Here are two of my personal favorites to help combat the visually boring content blues.
1 - Piktochart
This tool is perfect for grabbing the attention of your target audience. There is nothing wrong with giving your readers a little eye candy to help showcase your content.
2 – Prezi
Out with the old and boring and in with the new and fresh. This tool allows your creative juices to get flowing and is a powerful way to keep your readers attention. Take a look:
Now that you have these content enhancers, what do you do with them?
You can easily use these graphics to spice up a new article (such as this one) or let them shine on their own by embedding them on your website or blog. These appealing little gems will also look great on all your social accounts. Give your Google+, Pinterest and Facebook followers content that will be impossible to pass up. Impress them and they will be happy to share your remarkable work with others.
But what if you don’t have anything new to say?
These simple tools are a great way to get some more mileage out of your previous content. You don’t have to start with something completely new. Take a look at some of your popular blogs and articles and see if you can re-imagine all that text as an eye-catching infographic. It’s a simple way to get some more value out of your existing content.
Start taking your content to a new level today and you’re sure to get the results you are looking for. Turn your average written word into something that will dazzle your readers and keep them coming back for more. Adding Piktochart and Prezi to your SEO arsenal will turn the dull and mundane into something amazing and memorable.