Utah SEO Geek

Yes, I live in Utah. Yes, I love SEO, and yes, I’m a geek. All three things are evident if you see my new custom Utah license plate featuring my favorite three-letter acronym: SEO.

So what kind of car would you expect to be sporting these sweet tags? A Hummer? A BMW? How ’bout an Audi R8? Naw, those would all be too cool for a search geek like me. This Utah search geek drives a 1998 Toyota Camry.

I know what you’re thinking, but stay with me on this…if you think about it, this is a perfect car to represent SEO. First of all, it’s a 1998, which is the year I first started doing SEO. Of course, we didn’t call it SEO back then, and it was all about meta tags and submitting your site to the search engines. Speaking of search engines, there were about a dozen that we cared about back then and none of them were named Google. It’s also a great car to represent SEO because is is very fuel-efficient–just like SEO is a very efficient way to spend your marketing dollars. And even though it’s not flashy, it’s reliable and it just keeps going after all these years, just like SEO. Oh, and last, but not least it’s paid for. Has been for a while. Just like search engine optimization is a marketing method that pays for itself early and often.

So if you see me driving my SEO-mobile around the streets of Utah, give me a honk. Two honks if you’re a fellow SEO geek.

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  1. David Patterson says

    I respect the 98′ Toyota Camry. In fact, to irritate an old friend who purchased a Toyota Prius new from the dealership I bought a 92 Honda Civic CX from Idaho and had it shipped down here to Florida.
    Just like some SEO firms (Prius analogy) will charge you a whole lot up front and tell you it will make you money in the long run. I prefer to make companies money in the short run and have them keep me in the long run for link building. Of course my Honda Civic gets 45 mpg and is also paid for. I love that the IRS gives me a tax deduction of 55 cents per mile in this baby when I take it to conferences. By the way, I’m attending the Shop.org conference down in Orlando, FL next week and I hope my car is the oldest one the parking lot.
    My financial adviser (millionaire who drives a 97 Toyota Tacoma) taught me it’s better to have money in the bank than flashy possessions that do nothing for you. (Also read Neil Patel’s blog post on this topic at http://www.quicksprout.com/2009/01/11/the-ones-that-speak-the-loudest-are-the-weakest/.)
    My car may not be prettiest but the ROI on it from tax savings paid for itself in the first 5 business trips I made in 8 months. Just like SEO, it may not be sexy but it gives companies the ROI they need.


  2. Neil says

    hey Dave,
    I love SEO too and yes,I used to live in SLC,Utah too.I love that place and people there.I know you will hear a lot of honks on the road with that plate (2 less for me being not there anymore), but I loved your 98 camery story.

  3. John Thomas says

    I can just see people that are behind you trying to figure out how to say SEO like a word instead of an acronym.

    That is a cool plate.

  4. Lee Davies says

    That’s a really cool plate Dave.

    I recently purchase a UK plate in Feb 09 which is “B1 SEO” I thought at the time that I was the only SEO crazy person with a job related number plate.

    Funny thing is though, I actually got an enquiry from someone who had seen the plate on my car. The main business domain name is also etched on the bottom of the number plate.

    Another cool way to advertise the business and services :-)

  5. Dave Bascom says

    OK, first off, I don’t think license plates are like domain names, you can’t pick it up in the drop from SnapNames if I forget to renew it.

    Secondly, I should mention that I no longer drive the Toyota, but I kept the plates for my new car, a 2008 Pontiac Grand Prix.

  6. Simon O'Carroll says

    These plates are cool – I too am into Web Development and SEO but my plates are SPOC (my initials) – however it does get quite annoying now because everyone always gives me the vulcan fingers thinking i’m a trekkie – my friend who is a developer for IBM has just bought some EXE plates.

  7. Dave says


    We talked a couple of years ago. I am the guy that developed the highly specialized SEO tool. Just taught 90 students at NorthWestern University(Chicago) with the software. Had some amazing results with messaging. This is the 4th year.

    I would like to invite you and several others at SEO.com to a BBQ in Park City on April 30th. Email me for the details. David Whipple

  8. Eric says

    I think SEO is the best way to market your website and products. I live in Utah and I’ll have to keep an eye out for your car.

  9. Adrian says

    ha! I love it. I am currently running “IDDQD” on mine… if you’re a gamer geek, you’ll understand. :)

  10. Ellory says

    That’s pretty good, not sure if your going to get people knocking on your door to learn more or not but… haha another good one that’s not really related to SEO but that is awesome is something like MNNMVWM – have fun reading that!

  11. Chad Agrawal says

    Haha! This is great. I just happend to find this post while reading about SEO for geeks lol. I’m in New York and they call these kinds of license plates “vanity plates” lol.

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