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Which Version of My Domain Should I Use? [Video FAQ]

Feb 24, 2012 / by Tyson Hymas

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As an SEO Manager, I am often asked by new clients, "What version of my domain should I use, the www or the non-www?" This question has a simple answer because in terms of SEO (search engine optimization), it doesn't really matter.

In order to choose between domains, there are a couple of things to consider. A new site that has not yet been indexed will probably want to use the traditional www version. For an older site that may already be ranking for key terms, take a look at which version of the site is already ranking and stick with whichever one is ranking. Take a look at the backlink portfolio for each domain as well to see which has more links built.

Once a domain has been chosen, some house cleaning is in order. Update sitemaps and internal link structure in order to reflect the correct version of the domain. Place a canonical tag or 301 redirect on the version of the domain you choose not to use. Finally, log into webmaster tools in order to set the preferred domain.

Topics: Blog Video Marketing

Tyson Hymas

Written by Tyson Hymas

Tyson has been doing SEO and digital marketing for 5 year and is currently a Director of Online Marketing at SEO.com. He has worked on various campaigns, from large to small, from local to nation-wide, giving him a wide variety of experience with search engine marketing. Tyson his an avid soccer fan, crossfitter, and a father to his dog, Marley. Tyson is a creative thinker and loves developing new strategies for his clients.

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