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What I Have Learned About Blogging

Dec 10, 2009 / by Lori Gilson

mommy-bloggerI am a blogging expert. There probably isn't a soul around that knows more about blogging. How did I become so advanced? By starting a "Mommy Blog" a month ago. I figure after posting eleven entries, I probably know all there is to know.

OK, maybe not. But as a new blogger, I have learned a few things. If you are thinking of starting a blog, you may find the following helpful:

  • Seriously consider the purpose of your blog. Map out your site before you begin. Is your blog personal, informational, ecommerce, or other? How do you plan on using the blog? Who is your target market? Make sure you have a clear goal in place before you begin.
  • Now that you have determined the purpose of your blog, it is time to think of a domain. This process took the longest for me. If you get hung up, solicit suggestions from friends, family, coworkers, and especially your target market. I highly recommend using at least one of your keywords in your domain, if possible. This will assist you in achieving higher rankings for said keyword.
  • If you are really serious about blogging, pay the money to host your own domain. For instance, instead of using www.seo.blogspot.com, use www.seo.com.
  • Serious blogging takes a lot of creativity. I recommend keeping a pad of paper and a pencil handy. Throughout the day, I jot down little notes for upcoming blogs. That way, when I begin writing, I have something to write about.
  • Write to your target market. What do they want to read? Have you asked them? Make sure you are writing in a voice that is familiar and interesting to them.
  • Have someone proof-read your blog. You don't want to go live with a post and then later be embarrassed by typos or grammatical errors.
  • Use Google Analytics. It is awesome- seriously addicting. Every time I post a blog, I get excited to see how it was received. Using analytics will help you understand your readers.
  • Use social media to promote your blog. I receive a lot of traffic from Twitter, Facebook, and LinkedIn. However, if every time you update your Twitter status it reads, "visit my blog..." people will become disinterested.

Do you have other useful blogging tips? If so, I would love to read them!

Photo Source: Velveteen Mind

Topics: Blog

Lori Gilson

Written by Lori Gilson

Lori Gilson is the former President of PRMarketing.com. She served as the Vice President of Community Relations and Charitable Affairs in the Utah Chapter of the AMA, and is involved with the Utah Technology Council and the Women's Tech Council. She graduated with a B.S. in Business Management with a Specialization in Marketing from Utah Valley State College. Before leading the PRM team, she was the Director of Marketing for SEO.com. She has owned a real estate investment firm, was the director of Marketing at a securities firm, and participated on the board of directors for a national association.

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