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What is Bounce Rate? [Video FAQ]

Jul 13, 2012 / by Nate Babbel

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Hi, I’m Nate Babbel, and today I will be answering the question:

What Is Bounce Rate?

Bounce rate is the percentage of your website visitors that leave after only viewing 1 page of your site.

Some of the top reasons a visitor can “bounce” are:

  1. Your website takes too long to load.
  2. Your website design does not draw the visitor in, is outdated, or does not clearly show the purpose of the page.
  3. Your site landing page has no clear calls to action to lead the visitor down your conversion funnel.
  4. The ad copy or marketing message that has lead the visitor to your site, does not clearly match the message of the landing page.
  5. The particular marketing channel that brought the visitor to your site was not targeted properly and the visitor was looking for something entirely different than what you offer.

Bounce rates can be a useful metric to determine the effectiveness of your website. A landing page with a low bounce rate means that the page effectively leads visitors deeper into your website.

According to an Inc.com article: "As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you're in excess of 80 percent, you've got a major problem.”

I will discuss how to improve your bounce rate (also known as the conversion rate) of your website in a later video.


Do you have a question about SEO, internet marketing or social media? If so, post your questions on the SEO.com Facebook page, Tweet us, or leave a comment on the SEO.com Google+ page. For Twitter and G+ use the hashtag #SEOCOMFAQ. Maybe we will use one of your questions in a future video.

Topics: SEO Blog bounce rate

Nate Babbel

Written by Nate Babbel

Nate is a Full Stack Developer and a UX designer from Provo, Utah. He is a former business analyst at SEO.com.

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