What is Bounce Rate? [Video FAQ]

What is bouce rate

Hi, I’m Nate Babbel, and today I will be answering the question:

What Is Bounce Rate?

Bounce rate is the percentage of your website visitors that leave after only viewing 1 page of your site.

Some of the top reasons a visitor can “bounce” are:

  1. Your website takes too long to load.
  2. Your website design does not draw the visitor in, is outdated, or does not clearly show the purpose of the page.
  3. Your site landing page has no clear calls to action to lead the visitor down your conversion funnel.
  4. The ad copy or marketing message that has lead the visitor to your site, does not clearly match the message of the landing page.
  5. The particular marketing channel that brought the visitor to your site was not targeted properly and the visitor was looking for something entirely different than what you offer.

Bounce rates can be a useful metric to determine the effectiveness of your website. A landing page with a low bounce rate means that the page effectively leads visitors deeper into your website.

According to an Inc.com article: “As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you’re in excess of 80 percent, you’ve got a major problem.”

I will discuss how to improve your bounce rate (also known as the conversion rate) of your website in a later video.

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  1. Kent says

    Hi Nate, thanks for the video. Basically, in order to reduce bounce rate, we need to understand human behavior.

  2. Rahul Gupta says

    Good but if one uses doorway pages or redirections then does the bounce rate shows true results?

  3. Adam @ One Result says

    I think the biggest factor for a lot of websites is people not knowing what to do when they land on a page. Call to actions should always be very clear, dont make your visitors search for long periods of time on what to do to get what they want.

  4. Nate Babbel says

    @Kent: Yes, understanding human behavior can help a ton with the bounce rate of a landing page.

    @Jason: Your welcome!

    @Rahul: Yes, if you have doorway pages or redirections set up, this can mess with your true bounce rate results.

    @Adam: Yes! 1 and only 1 clear, main Call-to-Action (CTA) is pivotal in a successful landing page.

  5. Adam @ Ticket Review says

    Good video covering all aspects of Bounce Rate. This rate definitely has an impact on SERPs for sure, I took a site from 40% BR to less than 10% and the ranking increased within 14 days. Every website has to focus on this number, the importance cannot be under-estimated. 

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