Hi! I’m Stephanie Christensen with SEO.com and today we’re going to be discussing the frequently used SEO term, “duplicate content.”
What Is Duplicate Content?
Duplicate content is content that appears online in more than just one place. There can be many different types of duplicate content issues in the SEO world. Examples of this could be: having multiple pages on your website with the same content, having both a www and non www url without proper redirects in place, having multiple domain names viewing the same website, or external issues like guest posts or other content being published on multiple websites,
This can cause problems and confusion in the search engines because when they come across multiple pieces of similar content they’re unsure of which to rank and which is the original.
Because duplicate content issues are situational, there are many different fixes. The most common are 301 redirects, placing rel=canonical tags, and updating your robots file if necessary to prevent search engines from crawling and indexing duplicate content.
Being aware of duplicate content issues that may be occurring on your own site, implementing correct fixes, and being sure to avoid duplicate issues in the future will help eliminate confusion in the search engines, assist you in ranking, and ultimately help your overall website’s performance online.
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