The growing demand for dermatological treatments and procedures has actually caused something of a shortage in the industry. So one might think that the new patients will just line up outside any practice’s door, waiting for their chance to see a doctor.
There is a lot of information (and misinformation) floating around out there about what search engine optimization (SEO) actually is and how it can help you as a dermatologist. You may be asking whether or not this is something your practice really needs. You may think that a high quality website and active presence on social media is enough to find and attract new patients.
Dermatology clinics face a highly competitive marketplace. Many offices are adding full-service medical salon treatments to attract more patients, and patient expectations are extremely high and continue to grow. On top of that, these patients have immediate access to the information about your office and the treatments offered by your competition. How are you going to stay ahead of the competition when there is so much out there?