we do the marketing, you handle all the new patients
SEO.com provides dedicated dermatology marketing services for your practice
Search Engine Optimization (SEO) for Local Markets
Streamline your website to provide the best experience for users and search engines.
There are people in your community right now that are searching for a great dermatologist. Our SEO strategies will help your website climb the search engine rankings and claim a position in the local listings so your potential patients can find you.
Effective SEO starts by streamlining the different elements of your website and mobile experience so they are more in-tune with search engine best practices, especially Google. Part of this process involves making your site’s navigation intuitive and easy to use. We will also leverage other resources to build the “page authority” of your site, giving search engines more reason to rank it even higher.
Our goal is to drive highly targeted and qualified visitors to your website. With the right SEO campaign, your practice will be the first content potential patients will see when they search for “dermatologists near me” or other similar phrases.
Social Media Management
Be a part of the online community. Get referrals and engage with your patients.
Social media can be particularly important for dermatologists who specialize in cosmetic procedures. When people have time to look at different doctors before making their final choice, they are going to turn to their favorite social media networks to see what others have said about their treatment and their results.
But this is about more than just managing your reputation online and trying to follow the conversations about your practice. It’s about opening your practice up to them before they ever make their first appointment.
Your patients want to know something about you. They’re about to entrust their medical needs to you, so they want to know they’re making the right choice. Social media for dermatologists can get people talking about your practice across several different platforms.
Reputation Management and Monitoring
What are people saying about you online, and what can you do about it?
Your online reputation can be affected by social media posts, reviews, and personal blog posts. Every patient that receives treatment at your practice could potentially leave these reviews and share their opinions with others (and let’s not forget potentially malicious competitors or hackers who could attack your reputation). Of course, this has always been true, but the internet has simply made it possible for those opinions to spread further and hang around longer.
How you deal with these reviews can be extremely important. Positive reviews can be leveraged to help new patients make a decision about your practice. How you deal with negative reviews can also have a big impact on your reputation and impress your patients.
At SEO.com, we will help you monitor what is being about your clinic online and consult on the best tactics to maintain a great reputation online.
Establish your authority and experience as a dermatologist in creative and engaging ways.
When you create unique, creative content, you can establish yourself as an authority in the industry and create online relationships with website visitors. You can engage with potential patients by providing the answers to the questions that sent them to your website in the first place.
You can create and utilize almost any kind of content: videos that details certain skin conditions, infographics that teach how to spot impending problems, or blogs that talk about the range of cosmetic dermatology options.
We can help create and promote this content so you can build a portfolio of quality assets that your website visitors want to see.
Web Design and Development
Your website needs to be as effective on a mobile device as it is on a computer.
A mobile-ready website is critical for online marketing. Search engines prefer websites that are mobile responsive, and the simple fact is that your patients are just as likely to search for you on a phone or tablet as they are a computer.
Your website is going to be the first impression most people have of your dermatology practice. You need to make sure you’re putting your best foot forward.
Our experienced designers and developers can create an effective website that looks great on a large computer monitor as well as a small smartphone screen. An optimized web design will also help engage your visitors, making it easier for them to get the information they need and make an appointment with you.