The Challenge

Mrs. Fields already had strong branding and rankings, but wanted to expand its online presence in the organic search results. Mrs. Fields approached with the goal of increasing the number of search terms driving traffic to its website.

The Solution was able to iron out complex on-site issues related to page structure, indexing and canonical URLs. This effort helped Mrs. Fields boost it’s search visibility for a large number of core search terms related to their industry.

In order to expand on the number of traffic driving keywords, consulted with Mrs. Fields and conducted extensive keyword research to determine untapped areas of opportunity.

To date the results have been impressive – generating a ten-fold return on investment for Mrs. Fields.