competitor analysis

Online vs. Industry Competitors: How To Evaluate Them

Online vs. Industry Competitors How To Evaluate Them

One of the most common questions that come up at the beginning of an SEO campaign, when we outline to a client which keywords have been selected and which competitors have been assessed in approaching that selection is: These aren’t my competitors. This website doesn’t even sell the exact same product/service as us. Why were these chosen […]

Re-Enter: The Competitive Analysis!

When I was in middle-school, comic books were AWESOME.  Looking back, I notice now that in nearly every comic book, eventually there was the villain that could take everybody’s powers and use them as his or her own.  The uncanny X-Men battled the aptly-named Mimic; the Avengers and the Fantastic Four both took a shot […]