Conversion Optimization

Using Content Marketing for Customer Retention


Many companies spend over a quarter of their marketing budget solely on content marketing. The actual number is around 26%. That’s a lot of money to devote to content! If you fit into that category, it’s also likely that your content marketing strategy is probably devoted to the gaining of new customers. This is not […]

The Link —'s Newsletter August 2012


It’s Not All About Traffic Everyone with a website loves traffic, and although attracting an audience is a big goal, it isn’t the main goal. Website traffic in and of itself does not keep you in business—it’s those who follow through with your call to action. If you focus solely on increasing your number of […]

MozCon Day 3 Recap – A New Form of Conversion Rate Optimization by Joanna Lord

MozCon Day 3 Recap - A New Form of CRO by Joanna Lord

Rethinking CRO Entirely – Joanna Lord – @joannalord On the final day of Mozcon 2012 the great presentations continued.  Joanna Lord from SEOMoz shared some great insights about how CRO is changing and how we need to adapt as marketers.  Here are some of my notes from her presentation: Testing can take a lot of […]

What is Conversion Rate Optimization? [Video FAQ]

What is conversion rate optimization?

Hi, I’m Nate Babbel and today I will answer the question: What is Conversion Rate Optimization? Conversion rate is the percentage of total visitors that “convert” while visiting your site. Now depending on what type of site you have, a “conversion” will be different things, it can be a sale, a lead capture, a registration, […]

Using Google Analytics for Conversion Optimization Webinar Recap

Using Google Analytics for Conversion Optimization Webinar Recap

Thanks to everyone that attended the Google analytics webinar last week! It was filled with some great questions and discussion. Specifically, we talked about actionable ways to use Google Analytics to measure and improve conversion rates. I stuck to the topic of analytics, and didn’t talk about any of the usual CRO (Conversion Rate Optimization) topics, […]

Your Website and the Butt-Brush Effect

Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance […]

How to Build a Website with SEO in Mind

To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure will not only help with SEO, but it will also help your users know what the page […] Predicts Top 9 SEO Strategies for 2011

A growing list of new technologies and trends will join some old standbys to influence search engine rankings and generate more qualified leads and sales. SALT LAKE CITY — The start of 2011 didn’t ring in shiny new strategies that will shock the online marketing world. However, specific tactics that emerged in 2010 will have […]

7 Pitfalls that Will Devastate Your Website Conversion Rate

Video thumbnail for youtube video 7 Pitfalls that Will Devastate Your Website Conversion Rate -

Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat? If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience: 1. Your Website […]