Changing Landscape in Google’s SERPs May Indicate a Shift in Relevancy

During Pubcon last November, Matt Cutts asked in his keynote how many SEOs where focusing on the snippet found in the search results and doing Click-Through-Rate optimization. Not too many people raised their hand. Matt grinned and said something to the effect that CTR optimization might be worth looking at. Fact: Google’s search results are […]

Highlights From Pubcon 2010 Social Media Keynote Panel

Day 2 of PubCon 2010 kicked off with a knockout keynote panel with Sarah Evans, Chris Brogan, Brian Clark, and Scott Stratten. With back-and-forth from all the participants, I’ll summarize the overall topics of discussion. Here are the highlights: Is Social Media A Fad? (Gotta start somewhere) No. Getting Internal Buy-in On Social Media You […]

Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010

Speakers: Rob Snell, Managing Partner, Gun Dog Supply Khalid Saleh, President and Co-Founder, Invesp Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo! Ethan Giffin, CEO & Founder, Groove Commerce Khalid Saleh Tests to go above and beyond to assure customers of checkout security actually can backfire and decrease conversion rates. Process of CRO Plan […]

What about Squidoo?

I had the opportunity to attend PubCon in Las Vegas and I am glad I did. I learned some cool things about SEO and various aspects of search marketing. While I was attending several of the sessions, I heard different social networks mentioned as places that were good for marketing on the internet. Some of […]

PubCon 2008 Las Vegas

Getting ready for the second day of PubCon in Las Vegas. So far it’s been great. We’ve got a crew of six people from here at the conference. I’ve met some great people and look forward to meeting many more over the next couple days. The sessions yesterday were very good, and the topics […]