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Mozcon 2012 Recap – High ROI Content Strategies For SEO

Mozcon 2012 Recap - High ROI Content Strategies for SEO by Cyrus Shepard

Cyrus Shepard – High ROI Content Strategies – @cyrusshepard Good morning from Day Two of Mozcon 2012.  After a killer API/Tools presentation by Richard Baxter, Cyrus Shepard impressed the crowd with a great presentation on High ROI Content Strategies.  Here are some notes and highlights from his presentation: Past, Present & Future Cyrus started off […]

5 Content Marketing Strategy Fundamentals

5 Content Marketing Strategy Fundamentals

Every  SEO campaign can be  broken down into 5 fundamentals, then segmented into off-site (link building) and on-site (content) approaches to identify and understand the application. This webinar recap and slide deck (at the bottom of this post) is a top level guide to assist you with setting the correct content marketing strategy today. 1. Have a […]

Write for People AND for Robots: How to Craft Content that Works for Your Customers and for Google

If you’ve been around the SEO spacedock a time or two, you may have heard that “content is king.” This fun little alliterative statement serves as a useful reminder of the important role that fresh and unique content plays in establishing a strong online presence. The difficulty that many would-be content creators run into is […]

We Can Disallow Pages, Why Can’t We Disallow Links?

Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the sheer purpose of […]

The 3 Key Elements Of A Successful SEO Campaign

Video thumbnail for youtube video The 3 Key Elements Of A Successful SEO Campaign -

SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A Well Targeted Keyword […]

7 Pitfalls that Will Devastate Your Website Conversion Rate

Video thumbnail for youtube video 7 Pitfalls that Will Devastate Your Website Conversion Rate -

Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat? If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience: 1. Your Website […]

5 Easy Ways to Confirm an Ad Agency Really Knows SEO

The Truth The truth of the matter is that most ad agencies only added SEO as a service because they were forced to by their demanding clientele. Most traditional agencies are not equipped with the tools and experience to successfully implement a good SEO campaign. Digital marketing, whether it be SEO, PPC, CRO or Social […]

Four Tips to Effectively Manage Data in an SEO World

(Evan Kramer is a guest blogger for He has successfully launched consumer websites,,,, and He writes his own blog, The Chief Internet Officer. He currently lives in Atlanta, Georgia with his wife and daughter. If you are also interested in guest blogging opportunities, e-mail marketing @ Guest […]