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Usability problems on your website can destroy conversions

It’s time to stop guessing and start making changes based on real evidence.

The SEO.com Website Usability Optimization Platform is an all-in-one analytics and feedback solution that allows you to view and record your users’ behavior on your website – and use that information to streamline the entire experience.

This tool makes it easy to gather usable data and use it to turn your website into a conversion powerhouse.


Here’s What You Can Do:

  •  Use heatmaps to visualize user behavior
  •  Explore the conversion funnel and see where visitors are leaving
  •  Analyze how forms are used to so you can improve completion rates
  •  Record visitor activity to discover exactly what they see and do
  •  Analyze how forms are used so you can improve completion rates
  •  Get instant visual feedback to identify serious issues
  •  Send out surveys that can help you learn more about your audience
  •  Recruit test users for researching and testing specific parts of your site

How Does SEO Work?

  •  Find Out What Work for Your Customers

You can use special heatmaps to discover what your users want. You’ll see what interests them and what motivates them to move through your site. These maps also show what users click on throughout your site, how they move around, and how (or if) they scroll down the pages. You can even record real visitor behavior on your site to see exactly what visitors click or how they moved the mouse around the website. It’s like looking over their shoulder as they interact with all the options on your website. 

  •  Drive More Potential Customers

How do you determine what where you’re losing most of your customers? Do you feel like something isn’t quite working on your landing page? Or can you say for sure that certain elements of your website are pushing customers out of the conversion funnel. When you have the right data, you will be able to make decisions based on logic rather than luck.

  •  Take the Guesswork Out of the Process

How are customers using the forms on your website? Where are they dropping off? You can watch recordings of user behavior and find out exactly where they drop off. This, in turn can help you find the biggest opportunities to improve the user experience of your website. You can see what visitors click, where they tap, how far they scroll, and when they leave the site.

  •  Get Feedback You Can Actually Use

If you give your customers a way to express themselves. They will. Sometimes very loudly. You may not want to hear it all the time, but if you know how to get the right kind of feedback from your website visitors, you can use it to create a better user experience. Feedback polls are a simple way to get started, and we make it easy for you to visualize the feedback and results. You can also give your visitors an easy way to leave instant visual feedback and tell you what they liked or help you identify important issues.

Usability Is Your Key to Success

Any Issues with usability can kill conversions right where they stand.

Whether it’s shopping cart issues, hard to find information, clucky navigation, or any number of other potential issues, your customers need to immediatly understand what they can do on  your site, how they can do it, and why they should do it. Get started with our Website Usability Optimization Platform and discover how you can turn your website into a powerful tool for success.

Questions? Call us today!

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