A modern website has to walk a very fine line. It has to be visually appealing without sacrificing an intuitive interface. It has to lead your potential clients to the right pages, but it can’t be demanding and overbearing. It has to provide all the information a visitor wants, but it has to do it without long-winded explanations and huge text blocks. And it has to do all of that just as effectively on a phone as it does a giant computer monitor.
According to Pew Research Center, nearly two thirds of American adults (65%) are using social media in some form or another. While it’s easy to picture these users as young people keeping in touch, sharing pictures, and complaining about the latest movie/TV show/restaurant/neighbor that’s absolutely driving them “totally crazy,” the simple fact is that the major social media platforms have become ingrained in our daily lives. And it’s now the first place many people turn when they are looking for important information or reliable referrals.
A brand is more than just your logo, a catchy phrase, and a specific set of colors you use on everything from business cards to the walls of your practice. Effective veterinary marketing online will help tie together your messaging, your services, and your reputation together in a memorable and unique brand.
Veterinary marketing can be something of a challenge. Getting the right message to the people who want to see it at the exact time they need to see it can be tough. Most pet owners out there probably don’t give it a lot of thought – not until something tragic happens to their beloved pet.