Get More Views and Traffic with Video SEO
YouTube is the second largest search engine in the world. We’ll help you take advantage of this powerful platform to grow your business.
Video is a Powerful Tool for Generating Web Traffic
Many of your customers prefer video over text, which makes video SEO critical to reach new a new audience and expand your brand.
Videos create new opportunities to rank your content in Google, too. According to Forrester Research, it’s 53 times easier to rank a video in Google than it is to rank a webpage.
We can help you use this great opportunity and get your message in front of a huge, content-hungry audience.
You can easily make video SEO part of an effective marketing plan. At SEO.com, we begin with an in-depth look at your current YouTube channel and videos to determine its current performance, it’s level of optimization, and any immediate changes that could lead to quick wins.
Once we determine the strategy that will turn your videos into effective marketing tools, we’ll help you get started on the road to video success.
We have a step-by-step approach to tackling even the toughest online markets. This strategy is all about building a long-term solution for effective video marketing.
Before we can get started with the campaign, we need to know exactly how everything is currently performing and what needs to be done first.
People search differently on YouTube than they do on a regular search engine, which means we need to research the best keywords for a video campaign.
What are your competitors currently doing on YouTube? What can you do better? What opportunities have they missed? We’ll find out.
Consistent production and publication are key to success with video SEO. We’ll create a plan that will help you stay on schedule.
Optimizing a video is about more than just titles, tags, and descriptions. We’ll work with you to give your videos the best chance to be found.
Don’t have your own video production crew? No problem. We can create a wide range of videos that promote your brand.
Video SEO Servcices and Plans
We perform keyword and competitive research, determine who to target, and optimize your account accordingly. Our strategic planning will give you an edge over the competition.
Our approach to optimizing for your niche is keyword research driven for maximum effectivity. We’ll also organize, optimize, and create a look for the channel that draws in viewers.
After keyword research particular to each video, we’ll create a unique thumbnail image and description for the video, transcribe the audio, select applicable categories, and so on to get you to rank.
Don’t let that valuable content go to waste – we’ll optimize it and repurpose the content to create a blog post. This will not only help drive traffic to your video, but to your website as well.
“As a result of the increasing demand for video from consumers, search engines are already rewarding your website ranks when your page includes media content that is relevant. Video SEO is influencing the most important SEO ranking factors and leading users to stay longer on your website.”
Jay | SEO Team
Is video SEO really worth it?
Consider some of these statistics when you make that decision:
Google is the world’s largest search engine
67% of all online searches are through Google
94% of all mobile and tablet searches are through Google
It’s 53 times easier to rank a video in Google than it is to rank a webpage
YouTube is the second largest search engine (and owned by Google)
85% of internet users in the U.S. watch online videos
More than 91% of the videos in Googles search results are from YouTube
Simply put, Google supports its own products, and with SEO.com, you can work with a YouTube marketing company that understands how this platform is integral to your overall online success.
Breaking Down Video SEO
Effective Video Optimization
Un-optimized videos don’t carry much weight in the search engines.
Google and YouTube rely on a lot of important indicators to understand how to rank your videos – and none of them involve the beautiful camera shots or enthusiastic sales pitches.
Without the proper optimization, the world won’t be able to find your masterpiece.
At SEO.com, we can make sure that your videos always include the proper data and content so they have the best chance of being discovered. Then, it’s just a matter of engaging an audience of loyal subscribers.
Effective video optimization is about more than creating a good title and description. It’s about a well-composed, integrated strategy that links your content, the data, and viewer engagement. We are an SEO company that “gets it,” and we approach your video marketing with this kind of holistic strategy.
Ranking Videos in Regular Search Results
Optimizing your video content to appear in search results outside YouTube can have a huge impact on your website traffic.
Why? Because these results have a significantly higher click-through rate than the plain text options on the same page.
In other words, videos are a fast and simple way to consume the information we’re after, which makes them an easy choice over a long, dry article.
Video is a great tool for engagement, and we can help you take advantage of video content to generate more traffic and establish your authority in the industry.
Professional SEO Services
Start the conversation about your online opportunities with one of our SEO specialists today. We’ll get you a proposal.