What does SEO performance mean?

SEO performance is the measurement of SEO’s effectiveness on organic visibility and business-specific metrics, like leads or revenue generated. You can track SEO performance with free tools like Google Search Console and Google Analytics 4.

How long does it take to see results with SEO?

If you just started optimizing your website for search engines, don’t expect to see immediate results. It takes time for your SEO to take effect, which means you need to wait even longer to start SEO tracking. Typically, you’ll want to wait at least six months before measuring SEO results. Your SEO strategy can start showing results by the third month, but waiting a few more months can give you a clearer picture. Keep in mind, too, that you may not see perfect results after the first six months — SEO can sometimes take up to a year to show results.

How do you know if your SEO results are good?

If you’re measuring SEO, you want to know if your results are good. But what is considered “good?” Good SEO results vary for every business — it depends on your goals and what you’re trying to achieve with your SEO. If your goal is to increase sales, you want to look at the metrics that indicate if you’re reaching those goals. In general, your SEO is good if: You’re driving high-quality traffic to your website You’re ranking well for some of your target keywords Your pages have long dwell times You’re earning a lot of high-quality backlinks These are just some of the indicators that can show your SEO results are good.

What tools can you use for SEO monitoring?

There are dozens of tools on the market that can help with measuring and monitoring SEO. Many businesses use Google Analytics because it’s free and harbors a lot of website performance data. Tools like SEO Checker can help you identify issues with your SEO strategy that cause low performance. This free SEO auditing tool will comb through your website to identify issues that impact your SEO. Google Search Console can help you track things like page experience, rankings, and clicks on search queries. It’s a free tool that helps you track important factors that impact your ranking in search results. These are just a few free tools you can try to help you monitor different aspects of your SEO strategy.

Do you need to do continuous SEO tracking?

Yes. SEO is an ongoing investment — you can’t set it and forget it. This strategy requires continuous optimization and adjustments to ensure you get your maximum return on investment (ROI). Not to mention, Google continually tweaks the search algorithm, so you need to keep your hand on the pulse of those changes. So, if you want to see success with SEO, you need to continually track SEO performance to ensure you’re driving the best results for your business.

What do I do if my SEO results aren’t where I want them to be?

The first step is to identify where you fall short. What part of your SEO strategy isn’t meeting your expectations? If you have a low CTR and low conversion rate, for example, you may need to revisit your title tags and meta descriptions. They may need some optimization to generate more clicks and ultimately boost your conversion rate. Some of the tools listed above, like SEO Checker and our free SEO checklist, will provide suggestions on what you can do to improve. If you’re still at a loss, our team of experts at SEO.com are happy to help! Contact us to see how we can help you improve your SEO results!