Search Engine Optimization SEO & Internet Marketing Company
As more marketing moves from off-line to online distribution channels, there are a number of outlets that can help generate traffic to a company’s website and increase brand awareness. In order to get the most benefit from their online efforts, companies need to understand where their customers look for information about their services or products [...]
SEO & PPC. Friends or foes? And which one really is more effective in an online marketing campaign? The truth is that they are not only friends but “coworkers” as well, and one is not necessarily more effective than the other. They serve different purposes but working together they create a synergy not possible as [...]
This is not your parents Foursquare. Nor is this another rendition of Kick-The-Can! This, ladies and gentlemen, is one of my favorite SoLoMo (Social Local Mobile) apps out there, and as a business it should be one of yours too! Let me ask you something… Do you have a local business that thrives on needing [...]
The title of this article could also be “How WILL Your Small Business MAKE Time for Social Media?”, but I thought I would keep it how it is to prove a point. With social media growing exponentially and becoming more popular for businesses (and for staying in touch with your BFFs) you can’t afford not [...]
Image optimization is an important part of running a successful eCommerce website. Since people usually begin their search for a product online, your products will have as good of a chance as any to end up in front of a customer, as long as your images are optimized. Here are some tips for getting your images to [...]
Every once in a while, you come across a piece of information that revolutionizes the way you perform. I had that epiphany the other day in Google Analytics as I was experimenting with custom dashboards, and I want to share these downloads with you. Hopefully you can glean some information about the performance of your [...]
If you build it they will come? False. The online world is a competitive place. In addition to having a killer website, you also need to update your website with great content. Blog posts are the most popular and one of the easiest types of content to create. But just because you’re blogging, it’s not like [...]
Content Marketing involves creating and distributing beautiful, valuable, click-worthy and share-worthy content as a means for attracting and retaining customers. The concept of “Content Marketing” is nothing new, but the methods for delivering new and fresh types of content are evolving. One of those methods is the idea of slide presentation, and walking the viewer [...]
Back when we were blazing through the Internet over a phone line, it may have actually been helpful to include the phrase “click here” in our anchor text to help people understand they could actually click on the text and be directed to another page. However, that time has long since passed, and it is [...]
So you’ve started to invest time and money in social media. Your followers are increasing and so is your website traffic. Your social media strategy is working, right? Well sort of. There’s no doubt that more followers, re-tweets and traffic are all good signs. But it’s easy for marketers and small business owners to walk blindly without [...]
