SEO Blog


If Internet Marketing Was a Football Team: Position-by-Position Breakdown

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College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again.
In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team:

Head Coach – Analytics … Read more


SEO for eCommerce Part Two: Poor Site Structure

You have been waiting for it all summer and now it is finally here! My follow up post to SEO for eCommerce Part One: Content Woes. Before I go into details on the next biggest problem with eCommerce sites and search indexing, I will take a few minutes to reply to some of the questions that … Read more


5 Ways Clients Trip Up Their Own SEO

One the largest hurdles in getting a website to rank well and make money for a client, can be the client themselves. It is hard to watch a well-meaning client get in their own way and not know it. For that reason I am writing this post to help them understand what they can do … Read more


Building Tracking URLs for Google Analytics

This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.
Don’t Blindly Trust your Data
Too often, webmasters and even Internet marketers put too much … Read more


Split Testing – Knowing is Half the Battle, Part 2

This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed part one of the series, you can read it here.
Once you’ve determined that your site gets enough traffic to support a reasonably short testing cycle (if it’s going … Read more


Debate: The Necessity of the 301

On my personal blog, I have a little section called “David’s Dilemma.” I thought I’d bring my dilemma to the SEO.com blog. It’s a pretty simple concept, I ask a question, and you leave an awesome comment. Remember this only works if you leave a comment.
Back Story
Last week, I wrote a post about quick and easy … Read more





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