How To Win At Local SEO Optimization Through Content

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Today we have a special guest post from Julia McCoy, CEO of Express Writers. There are lots of ways content is extremely beneficial for Google rankings, but one fail-proof ranking opportunity is through original, well-written local keyword-optimized landing pages. If, for example, someone was to search for “Atlanta bathroom plumbing,” a well-written, 800-word landing page for an […]

Is Your Social Media Strategy a Supreme Turn off?

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Do you enjoy being barked at by glinty-eyed sales associates? Neither do your customers. One-way promotional messages have taken a hard fall thanks to the interactive nature of the internet. This is especially prevalent with social media, which has made it possible for consumers to rapidly connect online and speak directly to businesses. In order […]

6 Tips to Optimize Your Homepage

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Your SEO strategy is top-notch. Your marketing plan is spot on. People are learning about you and your product. They are making their way to your website, and you’re starting to get that feeling of success. Leads are finally coming to you! All of that time planning and strategizing over and over again is paying […]

Why is a Responsive Website So Important?

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We are obsessed with instant response. In a world full of devices that can access the Internet at the touch of a button or the flick of a finger, we’ve become more reliant on fast connections and responsive websites. If a website doesn’t load properly on our smartphone or tablet, you better believe we’re already […]

Be a Better Business Blogger

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Business blogs can be extremely beneficial for online marketing, and just about every company should have one and know how to use it. Of course, in order to be truly effective, the blog has to have a real purpose. It has to do more than just exist. It has to be focused on supporting your […]

What Do the Largest Websites Have in Common? What Can We Learn From Them?

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The largest websites in the United States all have completely different purposes and target different demographics, but they all still share some common core internet marketing principles that make them successful. These are the types of things that every small website can learn from. The marketing principles you can learn from the best of the […]

Is Tumblr Really a Valid Marketing Tool?

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Just over a year ago, Yahoo! paid a billion dollars to acquire Tumblr. They may have done this to get in on the social scene and expand their offerings, or they may have just been trying to impress the cool kids. Either way, this caused a lot of talk in the industry, and a lot of […]

Frustrations With Resumes And Interviews

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I recently read a post from Seth Godin titled “References available upon request”. It got me thinking about the hundreds of resumes I’ve skimmed and the dozens of interviews I’ve conducted, specifically for those people we hired over the last four years. This is all anecdotal, but here are my conclusions: Hiring based off of […]