Be a Better Business Blogger


Business blogs can be extremely beneficial for online marketing, and just about every company should have one and know how to use it. Of course, in order to be truly effective, the blog has to have a real purpose. It has to do more than just exist. It has to be focused on supporting your […]

What Do the Largest Websites Have in Common? What Can We Learn From Them?


The largest websites in the United States all have completely different purposes and target different demographics, but they all still share some common core internet marketing principles that make them successful. These are the types of things that every small website can learn from. The marketing principles you can learn from the best of the […]

Is Tumblr Really a Valid Marketing Tool?


Just over a year ago, Yahoo! paid a billion dollars to acquire Tumblr. They may have done this to get in on the social scene and expand their offerings, or they may have just been trying to impress the cool kids. Either way, this caused a lot of talk in the industry, and a lot of […]

Frustrations With Resumes And Interviews


I recently read a post from Seth Godin titled “References available upon request”. It got me thinking about the hundreds of resumes I’ve skimmed and the dozens of interviews I’ve conducted, specifically for those people we hired over the last four years. This is all anecdotal, but here are my conclusions: Hiring based off of […]

Social Media for the Small Business


Small businesses have to be extremely careful with their time and budget. Most understand that social media is an extremely important part of modern business practices, but they either do not have the time, money, or experience to do it right. Social media is not just for big businesses with huge budgets and a dedicated […]