by Sarah Snider | Jan 23, 2018 | Content Marketing, Keyword Research, SEO
Most businesses seem to know that SEO is integral to their online efforts, even if they don’t fully understand how it works, or how it’s changing. SEO has been around for decades, but only since the early 2000s has the search engine giant, Google, taken measures to...
by Andy Eliason | Jan 8, 2018 | Content Marketing, SEO
Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? It was simple, and easy, and...
by Andy Eliason | Dec 18, 2017 | Blog, Conversion Optimization, Keyword Research, SEO
A blog can be a powerful marketing and lead-generation tool that also contributes to a stronger presence in the search engines. At the same time, it can be a drain on your time and resources that hangs over your head, demanding a constant stream of new content. Every...
by Sarah Snider | Dec 5, 2017 | Conversion Optimization, Link Building, SEO
It’s hard to believe that there are just a few weeks left in 2017. How effective were your SEO strategies and initiatives? Were they better or worse than expected? Similar to other areas in the tech industry, SEO is constantly changing. The once fail-proof method of...
by SEO.com | Nov 7, 2017 | Conversion Optimization, PPC, SEO
Before you know it, another holiday season will be upon us. You may have already started preparing for your own personal holidays—buying gifts and putting out holiday decorations—but what have you done to prepare your website for the holidays? Now, we’re already in...
by SEO.com | Nov 1, 2017 | Content Marketing, SEO
SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Maybe it’s not so much that they are two different beasts, but that they are two sides of the...
by SEO.com | Oct 11, 2017 | Conversion Optimization, PPC
To put it simply, marketing has one single purpose: to get more sales. That’s not exactly a ground-breaking revelation, I know, but we need to say it to set the stage for the discussion and understand the purpose of remarketing. Placing ads in front of potential...
by Kristen Roberts | Oct 3, 2017 | Web Development
So, you’ve been sitting on the same website since 2007, and you’ve finally decided that a few aesthetic changes here and there just won’t be enough to remain competitive in the marketplace. You look at your options and decide to go with a professional web designer to...
by Sarah Snider | Sep 26, 2017 | Local SEO, SEO
The fact that web searches from mobile devices have outnumbered those on desktop has been a reality since 2015. As this trend is expected to continue, Google began experimenting with mobile-friendly factors in its search algorithm in 2016. It is still yet to be...
![16 Ways to Use LinkedIn More Effectively [Infographic]](https://www.seo.com/wp-content/uploads/ShareGraphic-4-1001x675.jpg)
by SEO.com | Sep 20, 2017 | Social Media
LinkedIn can be a powerful tool for networking and making connections. But it can also be an important part of your online marketing efforts. Check out these 16 different ways you can use this business network more effectively. This infographic is based on the...
