Search Engine Optimization SEO & Internet Marketing Company
So you’ve started to invest time and money in social media. Your followers are increasing and so is your website traffic. Your social media strategy is working, right? Well sort of. There’s no doubt that more followers, re-tweets and traffic are all good signs. But it’s easy for marketers and small business owners to walk blindly without [...]
Browser extensions can make your life a whole lot easier. They’re a great way to personalize your browsing experience and make your digital marketing efforts more effective. With so many extensions available, I wanted to share five for Chrome that I use on a daily basis to increase my efficiency: 1. Clear Cache This plug-in will [...]
As good content continues to gain importance in the eyes of your customers and Google, it’s crucial to develop a process that optimizes your efforts and ensures that you reach the goals you have set for a campaign. I’d like to share just one step in my content marketing process that I have found to [...]
You’re probably thinking to yourself, “What is Schema, and why should I bother with it? I’m already blogging….what more do you want from me?!” Having structured data is an integral part of a robust on-page optimization strategy, which is one of the pillars of an SEO strategy. While many of the tried and true on-page [...]
If you want evidence of the way the internet is pervading every aspect of our lives, you need look no further than its effect on education. The internet and social media have dramatically changed both teaching and learning. In fact, most students’ (an incredible 93 percent) first instinct when confronted with a research problem is [...]
I initially had some hesitation to join Pinterest in 2010. It was an invitation-only site back then, and I didn’t really see the value in maintaining another “social network” in addition to Facebook, Twitter and, later, Google+. But Pinterest can be a great way to drive relevant traffic and prospective customers to your website, and [...]
Are you a small business owner that is currently not using social media effectively to market your business? You’re not alone. A whopping 76% of small business owners are not using social media, according to this study. That’s an unfortunate statistic because small businesses have a huge opportunity to retain customers and build relationships with [...]
Unless you’ve been living under a rock for the past couple of years, you have probably heard a lot of talk about the idea of content marketing. While content marketing is not necessarily a new marketing concept, large and small businesses alike are beefing up their content marketing budgets in an effort to attract new [...]
The SEO industry is (finally) getting the message that making content user-centric rather than focusing so heavily on outdated, over-optimized practices is the path to better rankings, more traffic and more customers. It’s not enough just to focus on onsite optimization anymore, and content marketing (whichever of the competing definitions of that term you use) [...]
Do you ever feel like you need Jedi powers to get your website to rank? If Google is the empire, I’m going to peg Larry Page as Emperor Palpatine and Sergey Brin as Darth Vader, based on Page pulling ever so slightly ahead of Brin in Forbes March billionaire listing. They’re already trying to turn us into [...]
