Update: Google begins using information from indexed apps as ranking factor

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From Google’s Official Webmaster Central Blog: As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and […]

5 Ways to Destroy Business Credibility in Less Than One Minute

Melissa McGibbon - Ways To Destroy Your Online Credibility

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media marketing are more likely to suffer […]

Google Algorithm Update Promotes Mobile-Friendly Searching

Google Algorithm Update SEO

Does your site pass the mobile-friendly test? While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that 2015 will be the […]

Proving the Value of SEO

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Have you read (or been bludgeoned by) all those articles about how SEO is supposedly dead? Or do you feel that, despite getting plenty of traffic and rankings, you’re not actually obtaining any new customers? Are you wondering if all your SEO efforts are actually providing real results? It can be hard for people who […]

The Evolution of SEO

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Evolutionary Trajectory Much hubbub has been made about search engine optimization being in its death throes and its practices amounting to nothing more than chicanery. Both assertions are based on outmoded conceptions of SEO, though, and a lot of things have changed – evolved – in the last few years. People who label SEO “spamming,” […]

What is a Modern SEO Specialist?

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Seemingly a simple question, an SEO specialist could be described as someone who helps users find what they’re searching for when using search engines like Google and Bing. However, that is merely the tip of the search engine optimization iceberg. Let’s consider the following example: A Google search for “cat” returns Cat construction equipment, their […]

Five Content Marketing Metrics You Don’t Know But Should

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On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any attention to them. First off, […]

Digital Marketing IS Marketing

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There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because digital marketing is no longer […]