3 Big-Name Companies You Should Take Social Media Lessons From

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Okay, so Starbucks isn’t exactly hosting a presentation on “Social Media 101,” but if you watch carefully, there any many companies that are excelling with social media in ways that you easily can too. Large corporations often have expansive budgets and resources for their social media efforts that small businesses don’t have access to. However, […]

Facebook Introduces Instant Articles

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On Wednesday, Facebook announced the launch of its new Instant Articles feature, which allows nine partnering media companies to publish articles directly to the Facebook platform. Instant Arrticles allows news organizations to reach Facebook users directly, but enables Facebook to maintain control over revenue, content, and layout. The long awaited service launched Wednesday morning in […]

Update: Google begins using information from indexed apps as ranking factor

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From Google’s Official Webmaster Central Blog: As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and […]

5 Ways to Destroy Business Credibility in Less Than One Minute

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Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media marketing are more likely to suffer […]

Google Algorithm Update Promotes Mobile-Friendly Searching

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Does your site pass the mobile-friendly test? While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that 2015 will be the […]

Proving the Value of SEO

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Have you read (or been bludgeoned by) all those articles about how SEO is supposedly dead? Or do you feel that, despite getting plenty of traffic and rankings, you’re not actually obtaining any new customers? Are you wondering if all your SEO efforts are actually providing real results? It can be hard for people who […]

The Evolution of SEO

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Evolutionary Trajectory Much hubbub has been made about search engine optimization being in its death throes and its practices amounting to nothing more than chicanery. Both assertions are based on outmoded conceptions of SEO, though, and a lot of things have changed – evolved – in the last few years. People who label SEO “spamming,” […]

What is a Modern SEO Specialist?

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Seemingly a simple question, an SEO specialist could be described as someone who helps users find what they’re searching for when using search engines like Google and Bing. However, that is merely the tip of the search engine optimization iceberg. Let’s consider the following example: A Google search for “cat” returns Cat construction equipment, their […]