Google+ Changes

Image to pair with Google Plus Changes for Your Business

Google+ Changes: What it means for your business Google+ is like Tupac Shakur–alive or dead? Who knows? Speculation continues to grow about what will happen with Google Plus. The recent changes with Google+ has businesses questioning how they should approach social media, and wondering, “How will this affect my social media marketing strategy?” Google Announcement […]

Lee Odden Keynote: Be the Best Answer – SLC|SEM Digital Marketing Conference 2015

Lee Oden Keynote

The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions. He said it’s important to know why they search in […]

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015

Duane Forrester Keynote

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake. And then it took a […]

David Locke Keynote: Extending the Moment – SLC|SEM Digital Marketing Conference 2015

David Locke Keynote

The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz. You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the very first thing he said was that he’s not a digital marketer, and, for […]

Cyrus Shepard Keynote: Human Optimized SEO – SLC|SEM Digital Marketing Conference 2015

Cyrus Shepard Keynote

SLC|SEM has been a big part of the digital marketing community in Utah for the last four years or so, and yesterday they hosted the Digital Marketing Conference for 2015, bringing in some industry leaders and insiders for a day of education and networking. We kicked off the conference with Cyrus Shepard, Head of Audience […]

3 Big-Name Companies You Should Take Social Media Lessons From

zappos review

Okay, so Starbucks isn’t exactly hosting a presentation on “Social Media 101,” but if you watch carefully, there any many companies that are excelling with social media in ways that you easily can too. Large corporations often have expansive budgets and resources for their social media efforts that small businesses don’t have access to. However, […]

Facebook Introduces Instant Articles

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On Wednesday, Facebook announced the launch of its new Instant Articles feature, which allows nine partnering media companies to publish articles directly to the Facebook platform. Instant Arrticles allows news organizations to reach Facebook users directly, but enables Facebook to maintain control over revenue, content, and layout. The long awaited service launched Wednesday morning in […]

Update: Google begins using information from indexed apps as ranking factor


From Google’s Official Webmaster Central Blog: As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and […]

5 Ways to Destroy Business Credibility in Less Than One Minute

Melissa McGibbon - Ways To Destroy Your Online Credibility

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media marketing are more likely to suffer […]