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6 Principles of Effective Email Marketing

6 Principles of Effective Email Marketing

Email is an online marketing tool that has the potential to reach a huge number of people who are interested in your products or services. And while it is possibly one of the oldest (well, let’s call it: “most well established”) methods of outreach, research continues...
Product Showcase: Brand Ambassador

Product Showcase: Brand Ambassador

Continuing our series of product showcases that started with the recently launched AccurateAppraisals.com, today we’re going to take a look at Brand Ambassador, and the potential to help build a profitable network of online influencers. A brand ambassador represents...
How to Communicate the Importance of SEO to Your Boss

How to Communicate the Importance of SEO to Your Boss

If you’ve been in SEO for any amount of time, chances are you’ve ran into others who just don’t seem to geek out about 404s, redirects, backlinks, spiders, canonicals, and indexing the way you do. Instead, when you discuss any on of these elements in public, you...
Why People Are Afraid of SEO?

Why People Are Afraid of SEO?

If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or...