Does Grammar Matter in Content Marketing?

How Much Does Grammar Matter

Let’s face it, the internet is a massive part of our culture. Because of this, we see our fair share of grammatical errors across the web. Are you the one confusing “than” and “then?” The truth is, Grammar can be tricky–mistakes happen, but how much does grammar actually matter to readers and search engines? According […]

7 Tips for Social Media Optimization

Social Media Optimization Tips

SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings. In social media, there are two important search engines you have to optimize for: The search function within each social network Google […]

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing

One Simple Tip To Boost Your PPC Peformance

One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign. The concept of remarketing campaigns is simple: everyone who visits your website and doesn’t convert is added to what’s called a “remarketing audience.” As they navigate around the web on other sites, they will continue to see […]

Content Vs. Analytics

word clouds content analytics

By Zach Trujillo What is content? It’s more than word delivery, it’s telling your story to potential customers in interesting and relatable ways that motivate them to convert. So how do you create content that successfully relates to and encourages your potential customers to act? Lee Odden, TopRank Marketing CEO, has stressed the importance for […]

Google+ Changes

Image to pair with Google Plus Changes for Your Business

Google+ Changes: What it means for your business Google+ is like Tupac Shakur–alive or dead? Who knows? Speculation continues to grow about what will happen with Google Plus. The recent changes with Google+ has businesses questioning how they should approach social media, and wondering, “How will this affect my social media marketing strategy?” Google Announcement […]

Lee Odden Keynote: Be the Best Answer – SLC|SEM Digital Marketing Conference 2015

Lee Oden Keynote

The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions. He said it’s important to know why they search in […]

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015

Duane Forrester Keynote

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake. And then it took a […]

David Locke Keynote: Extending the Moment – SLC|SEM Digital Marketing Conference 2015

David Locke Keynote

The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz. You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the very first thing he said was that he’s not a digital marketer, and, for […]

Cyrus Shepard Keynote: Human Optimized SEO – SLC|SEM Digital Marketing Conference 2015

Cyrus Shepard Keynote

SLC|SEM has been a big part of the digital marketing community in Utah for the last four years or so, and yesterday they hosted the Digital Marketing Conference for 2015, bringing in some industry leaders and insiders for a day of education and networking. We kicked off the conference with Cyrus Shepard, Head of Audience […]

3 Big-Name Companies You Should Take Social Media Lessons From

zappos review

Okay, so Starbucks isn’t exactly hosting a presentation on “Social Media 101,” but if you watch carefully, there any many companies that are excelling with social media in ways that you easily can too. Large corporations often have expansive budgets and resources for their social media efforts that small businesses don’t have access to. However, […]