
Dave Bascom
Dave currently Lives in Eagle Mountain, Utah with his wife and 4 kids. He enjoys sports, hiking, camping, and spending time with his family.
Posts by Dave Bascom:
Optimizing for Navigational Searches
People search for many different reasons. These myriad reasons can be broken down into a few wide segments, informational, transactional, and navigational searches. There are millions of searches when people simply need information, but often even informational searches are just the early stages of the purchasing process. It is important to understand … Read more
We are hiring – Utah SEO Jobs
I am trying to hire several SEO Specialists here at SEO.com. If you want to be a part of a fun environment and hang out with search geeks all day long, we have just the place for you! I am looking for locals who can come and work with our team in … Read more
Searching for the Beijing 2008 Olympics
I love the Olympics! Every 2 years (summer and winter games) I am glued to my TV to watch the world’s finest compete for gold. Back in 2002 the Winter Olympic Games were here in my home town, Salt Lake City. They turned the city and all the surrounding venues into a … Read more
How Big is Your Search Engine (and who cares)?
There used to be this huge debate over which search engine indexed the most pages. I kind of thought everyone had given up on that and conceded that Google is the biggest and besides relevance of results is much more important than the size of the search index. But the past couple … Read more
SEO.com Company BBQ
The company BBQ last night at Wines Park was a rousing success. Thanks to everyone for making it a great time. We had more than enough burgers and hot dogs (check the fridge for leftovers!) and we had a blast playing SEO bingo (nice work, Meri), water balloon volleyball, and the stomp … Read more
SEO is About Communication
We’ve all heard various experts toot the horn of various elements of SEO: “Content is king!” or “It’s all about the links.” Others tout their proprietary software tools or throw out terms like latent semantic indexing. The truth is, all of these things play a part in SEO (along with a bunch … Read more
Google Gets Flash-y
Until now, creating a site in Flash was a sure fire way to guarantee zero search engine visibility. Sure, there were things you could do like sIFR and SWFObject, but these and other work-arounds required some extra work and a level of expertise. Adobe just announced that they are working with Google … Read more
Hitwise Data: Google Rules
From the Hitwise Press Release: Google accounted for 68.29 percent of all U.S. searches in the four weeks ending May 31, 2008, Hitwise announced today. Yahoo! Search, MSN Search and Ask.com each received 19.95, 5.89 and 4.23 percent respectively. The remaining 41 search engines in the Hitwise Search Engine Analysis Tool accounted … Read more
SEO.com Names New Vice President of Sales
Lehi, UT (PRWEB) May 27, 2008 — SEO.com, an Internet marketing firm specializing in search engine marketing and optimization, has named Arne Jacobsen as Vice President of Sales. Prior to joining SEO.com, Jacobsen was VP of Sales at Mediaport Entertainment. He has held several sales leadership roles over his 25-year sales career, … Read more
Google Trends Predicts Winner of American Idol
A few months back, we analyzed Google Trends data to see which presidential candidate was most likely to win the election. The Democratic nomination process has drawn out longer than we ever anticipated, but it looks like Obama will come out on top in that one, and he stands a great chance … Read more
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