Posts by Dave Bascom

7 Ways to Use Keyword Analytics to Your Advantage

You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for both organic and […]

Raising the Google Generation

A recent conversation with my 4th grade daughter:
“Dad, do you have Google Earth on your laptop?”
“Sure, sweetie, why?…how do you know about Google Earth?”
“We use it at school and I want to check some stuff out. Can I use it for a minute?”
“O.k. Do you want me to help you with it?”
“No, […]

2007 Holiday Shopping Season over $29 Billion

Comscore just announced that holiday spending topped $29, up 19 percent over 2006 numbers. The biggest single day of spending according to Comscore was Dec. 10 (Green Monday) - with $881 million in sales. Video games went berserk with 129% growth in sales over the previous year. Furniture grew 67% over 2006 and most other […]

SEO New Year’s Resolutions

The new year is an exciting time–new plans, goals, dreams. Here are some new year’s resolutions related to search engine optimization and search marketing that you might want to incorporate to generate more business from search this year.
This year I resolve to:

Set specific search marketing goals and lay out a plan to achieve […]

Top Searches on Google for 2007

Every year Google puts out a year-end Zeitgeist report highlighting the top searches and rising searches for the year. They just released the data for 2007. It’s interesting to see what people are searching for and how it changes from year to year. Here’s the top 10 rising searches on Google for the year:

Global
[…]

SEO.com Arm & Leg Wrestling Championship

Congratulations to Jon, one of our SEO Specialists, who won the first ever SEO.com arm and leg wrestling championship this afternoon. He was the undefeated, undisputed champion in right arm, and both legs. There are rumors that several losing players dispute the results citing possible use of performance enhancing substances.
Honorary mention to Adam who […]

SEO for Non-Profits

We have a very close relationship with Grassroots.org, so I was happy to jump in and speak on the “Giving Back” panel  when Katie got stranded in New York due to weather delays and couldn’t get to Chicago for her panel on Monday. I didn’t have a lot of prep time, but Katie had a […]

SEO Conference Week

For the first time ever, two of the big search marketing conferences are slated for the first exact same week (next week). I’m going to be at SES Chicago and my VP of Client Services, Nelson, will be at PubCon in Vegas. We would love to meet you in person if you’re at either conference, […]

SEO Questions and Site Reviews

Got a question about SEO? Wish someone would tell you if your site is properly optimized for the search engines? We’re launching two new features here on the SEO.com blog: SEO Question/Answer and SEO site reviews.
The way the Question/Answer part works is you ask a question about any topic related to online marketing, SEO, […]

Domain Names and SEO

For years, people have talked about how valuable keywords are in domain names. I’ve heard people claim that a domain name will automatically put you on top of the search results for the word in your domain, and others claim it makes no difference. The truth lies somewhere between, but definitely leaning toward the “yes […]