Auditing Your Link Building Portfolio BEFORE Google’s Over-Optimization Penalty Hits

Auditing Your Link Building Portfolio BEFORE Google’s Over-Optimization Penalty Hits

If you’re wondering why this title sounds familiar, it’s because this blog post is meant to supplement Rand Fishkin’s recent Whiteboard Friday about 6 basic changes every SEO should make before Google’s new algorithm is rolled out. As always, Google is very vague about what changes they’re going to make which leaves us with many […]

Situation-Specific Link Building Strategies for a Solid SEO Campaign

If you don’t have a solid link building strategy guiding your SEO campaign, you might fall short of your goals because of mediocre results. There is no “one size fits all” link building campaign, despite what you may find with other illegitimate ‘SEO firms’. A true link building strategy needs to be custom to provide optimal […]

We Can Disallow Pages, Why Can’t We Disallow Links?

Link building is a critical part of most SEO campaigns. If you have a solid strategy to obtain legitimate links from relevant websites, you’re adding value to the web and typically, raising your rankings within the search engines in the process. On the other hand, if you’re link building to sketchy websites for the sheer purpose of […]

With SEO, You Get What You Pay For!

SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time. With the right strategy and implementation, website optimization can dramatically improve sales, branding and market share. In the last decade, the Internet has become a main resource for shoppers and […]

5 Reasons why Hiring an SEO Firm is better than an In-House Team

So, your business has seen the value of search engine optimization and needs to get on the SEO bandwagon to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, I’ve compiled five valid reasons why hiring an experienced, reputable SEO firm is generally better than building out your own in-house […]

Is Content Really King?

There are a number ways to get your website more visibility: higher search engine rankings, interesting content, pay per click, affiliate marketing and social media. These are all great ways of increasing traffic and most large organizations touch on every mentioned online marketing method. The method I’ve been thinking of lately is having fantastic content; […]

How to Use Google Adwords Keyword Tool for SEO

While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to the keyword tool […]

Is Your SEO in Good Hands? Response to the JCPenney Disaster

David Segal of The New York Times published “The Dirty Little Secrets of Search,” detailing how JCPenney.com used black-hat SEO to get incredible rankings. JCPenney’s SEO firm engaged in anchor-text-based paid links, which are against Google’s terms of service. As many know, paid links can produce significant results, but risking your website rankings may not […]