Conquering Pinterest: 10 Ways To Drive Traffic And Increase Sales Through Smart Pinning

How To Drive Traffic And Increase Sales Through Pinterest

It can be quite a battle to grow your business, with different marketing initiatives pulling you in multiple directions. From paid advertising, SEO and email marketing, to social media and local events, there’s always something to consider.

To keep your business heading in the right direction, there are ways to stay ahead of the curve by taking advantage of all the new forms of marketing that have come to light over the last few years.

One of those new opportunities is Pinterest.

This infographic lists important ways businesses can harness the power of social media to increase traffic and sales through Pinterest marketing.

Conquering Pinterest
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Conquering Pinterest

The Pinterest Effect – What the Future Holds

Want to learn actionable ways to start your own Pinterest campaigns? Register for The Pinterest Effect – What the Future Holds webinar Jan. 23, 2013. Hosted by Darin “Doc” Bernston, Senior Community Manager at SEO.com, and featuring Mat Siltala and Andrew Melchior from Avalaunch Media, this webinar will teach you how to leverage Pinterest for community building, branding and increasing traffic and sales.

If you’re a business owner or marketer who is trying to figure out how to make Pinterest work for your business, you should definitely plan to attend!

Learn more by clicking the graphic below:

The Pinterest Effect Webinar

January 23, 2013
11 a.m. Mountain 1 p.m. Eastern
Duration: 1 Hour

More on how to conquer Pinterest

The Best Time to Pin

Post your pins during Pinterest’s peak usage hours, which are Monday through Friday from 6 p.m. – 10 p.m. EST. On the weekend, Saturdays are the best day to pin.

Promote through Social Media Channels

Experts recommend integrating your Pinterest account with other social media sites like Twitter and Facebook. This helps to bring awareness to your Pinterest boards and increase the likelihood for interaction.

Add a “Pin It” Button to your Website

To make your content as shareable as possible, add a “Pin It” button to the content on your site, including blog posts, category pages, landing pages and even products.

Create Great Visual Content

This is key: tutorials, DIY and recipe pins receive a 42-percent higher repin rate! Create visual content that compels, inspires or helps people.

Speak to a Specific Demographic

Pinterest has a unique and dedicated demographic. About 80% of the social network’s users are women, and 50% have kids. In addition, 80% of the users are over the age of 25, and 28% make an annual salary of over $100,000.

Host a Contest

Hosting a contest is a great way to keep your followers engaged and connected. Some ways to do this include photo contests, video contests, caption contests, enter-to-win contests, as well as others.

Track your Success

By tracking your success on Pinterest, you can continue to do what works, and change the things that don’t work.

Create a Video Gallery

Make sure the videos you post are not just about your company, but relevant and quality videos that your fan base will appreciate and find useful.

Create Multiple Boards

You’ll want to create boards that not only promote your products, but boards that also promote the lifestyle your brand represents.

Utilize Pin Description Area, Links and Hashtags

The description area is useful for adding relevant keywords and commentary on the image that is being pinned. You can add hashtags to help users find your pin, and the pin itself will be a link back to the original source.

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6 Comments

  1. Andrew Johnson says

    Thanks Arnab! Time is definitely an important factor when Pinning, since everything else is pointless if you’re Pinning at the wrong time. :)

  2. Mike says

    Hey Andrew – thanks for the advice. Have you heard anything about optimizing the image description on Pinterest? Do you think keywords in the description have some impact on SEO? 

    Mike 

    • Andrew Johnson says

      Thanks for the comment, Mike! Optimizing those descriptions will definitely help the Pin get found within Pinterest’s internal search, and the more social buzz the content receives, the more traffic the page/site could potentially receive. Plus, many Pinterest users have blogs of their own, so your site could receive some links out of it.

  3. pinterest marketing says

    Great tips for pinterest marketing. I will implement them in my online business right away. socialbakers, hootsuite and socialkik are great sites for social media where you can increase to your followers and fans.

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