Google’s Panda Updates are designed to penalize sites with weak content and to reward sites with quality content.
Each of the 14 Panda Updates is an attempt to refine Google’s search engine results for the better. Google has around 46 Billion pages currently indexed and more than 80% of penalized websites are still struggling to recover from the update.
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How To Get In Google’s Good Graces
- Produce high quality Unique Content
- Get rid of Low Quality pages
- Avoid Duplicate Content and scraped pages
- Become an Authority
- Promote content over Social Media
- Improve Bounce Rate
- Improve User Experience
- Avoid Keyword Flooding – use language that sounds natural and edit pages that break this rule
- Vary Anchor Text – Use 5-10 different keywords and alternate between them
- Focus on High Quality Backlinks, especially if you only have low quality ones
Worldwide we conduct 88 billion searches per month on Google, and Google analytics is used on 57% of the top 10,0000 websites.
Google Panda Update Release Timeline
- February 24, 2011 – Panda 1.0: Thin content, content farms. hi ad-to-content ratio. Percentage of sites hit: 12%
- April 11, 2011 – Panda 2.0: Rolled Panda update out to all English language search results. Percentage of sites hit: 2%
- May 10, 2011 – Panda 2.1: No impact data released by Google, impact seemed to be very low, minor tweaks. Percentage of sites hit: data unavailable
- June 16, 2011 – Panda 2.2: Aimed to identify scraper/content duplicator/spam sites. Percentage of sites hit: data unavailable
- July 23, 2011 – Panda 2.3: Minor impact. Incorporated new signals to help Google distinguish between high and low quality content. Percentage of sites hit: data unavailable
- August 12, 2011 – Panda 2.4: Panda rolled out internationally for all languages except Chinese, Japanese and Korean. Percentage of sites hit: 6-9%
- September 28, 2011 – Panda 2.5: Unknown. No data available by Google. Some websites reported huge ranking losses and Google owned websites (YouTube, Android.com) went up in the search rankings. Percentage of sites hit: data unavailable
- October 9, 2011 – Panda 2.5.1: Percentage of sites hit: data unavailable
- October 13, 2011 – Panda 2.5.2: Percentage of sites hit: data unavailable
- October 19, 2011 – Panda 3.0: aka ”The Unnoticed Update” intended to rectify websites whose rankings were unfairly punished by the original Panda update. Percentage of sites hit: data unavailable
- November 18, 2011 – Panda 3.1: Minor update. Percentage of sites hit: data unavailable
- January 18, 2012 – Panda 3.2: Data refresh-meant to address issues with previous updates. Percentage of sites hit: data unavailable
- February 27, 2012 – Panda 3.3: Data refresh-meant to make results more accurate. Percentage of sites hit: data unavailable
- March 23, 2012 – Panda 3.4: Data refresh. Percentage of sites hit: data unavailable
- April 19, 2012 – Panda 3.5: Minor update. Percentage of sites hit: data unavailable
- April 24, 2012 – Penguin Update: Penguin evaluates incoming links to see if your site involves link schemes intending to improve rankings
- April 27, 20121 – Panda 3.6: Minor update. Percentage of sites hit: data unavailable
Maybe I’m missing something here, but I’ll ask just to clarify:
What exactly is the ‘Worldwide we conduct 88 million searches per month on Google’ statistic referring to? Last I checked, Google receives several hundred million and even billions of queries worldwide on a daily basis.
Hi Tanner,
Yes, that was a typo. We have updated it to reflect 88 Billion.
Thanks,
Doc
Awesome information on Google Panda with a great way which we love and understand easily infographic. Now anyone can know about Google Panda history how it has changed as per the time and we need to follow it for better work.
Thanks for sharing such a informative stuff
Wasnt the Penguin update ALSO evaluating overuse of specific keywords in anchor texts?
Yes,
Penguin is not a fan of the over use of specific anchor text. Be sure to mix things up in your internal linking.
As long as we focus on the great, unique, fresh content, we don’t have any problem with most of the Google algorithm.
I put heavily focus on human. Eventually, it is human who read, shop and buy!
Absolutely! I believe that Google’s algorithm will eventually be able to differentiate a useful content and junk content by scanning through the texts. 3 important things to remember – quality, quality, and quality!
Excellent point Kent
Hi,
Tks for your infographic, human is more and more involved in search, that’s the good new, the bad news is about privacy ….
Great graphic. However, one point on getting back into Google’s good graces contradicted with an article I read today, and I thought I’d try to get some clarification.
In this article, Matt Cutts is quoted as saying Bounce Rate is not a factor in Google’s ranking policies. There are various reasons, the main one being that a huge percentage of websites just don’t have Google Analytics installed on their sites.
Not to mention that a high bounce rate could mean the opposite of how it is often interpreted. If someone only visits one page on your site, it’s very possible that you provided them the exact information they were looking for, and didn’t require them to dig. This is a sign of great UX and content.
Do you have a source that can explain #6 a little better for me? Obviously I’m just basing my opinion off of one article. I’m not saying the point is wrong, just wanting some clarification.
Hey Bags,
Google can see a bounce without analytics… it is the business owner who would not see the bounce without it.
If a person lands on your site, and finds what they want and closes the page, that should not be recorded as a bounce. A bounce occurs when a visitor hits the back button and goes back to the SERP to find a more relavant page.
Does that help a bit?
Doc
Doc,
I know Google can track and recognize a bounce. My point was that bounce rate doesn’t have an effect on ranking unless there is “pogo sticking” going on (as referenced in the article linked in the previous comment).
A high bounce rate can mean very good or very bad things depending on the type of site you have, which is why I think Matt Cutts said it doesn’t factor into Google’s ranking algorithm.
Awesome post.
Looking forward to get more and details updates information of Google penguin update, in just the same way (INFOGRAPHIC) you reveal right away.
Let’s talk a little bit about promotion of content via Social Media. Shouldn’t there a constriction?
If you are promoting your own content via G+ you are on the right side. But what’s about facebook?
Facebook is a nearly hermetic bolted platform. They don’t allow every kind of link for example. If you are to busy with G+ and if you are linking to your G+ account to much they are disabling your post.
Links from tumblr content to facebook are difficult too.
What’s about the images on fb? They don’t find their way to Google Images, right?
This hermetic screen was complaining into a corresponding post. What’s the status quo?
Above all a very useful and, of cause, brilliant infographic.
Thanks for this infographic i will use it at my own site soon, alot of poeple dont understand the google panda’s and pinquins.
Great share thank you.
You are welcome Mitchell. Glad you found value in the infographic. You are right, those Pandas and Penguins are misunderstood creatures! =)
Nice graphic, reminds us to focus on great, unique, fresh content. No more focusing on the SE’s but more on the user experience.
I am definitely sharing this on my site.
Excellent… thanks for the comment!