SEO Fail!

seo-failThere are many interpretations for SEO on-site and off-site optimization best practices. Hopefully, most webmasters understand the importance of SEO, and have implemented the basic elements necessary for a website to obtain visibility on the internet.

While real success in search engine optimization usually requires the assistance of a professional SEO or SEO company, there are several techniques webmasters can perform themselves.

Some of these include:

• Ensuring website copy is sufficient and indexable throughout the site.
• Implementing title tags that make sense and target appropriate keywords.
• Using tags effectively.
• Making certain site structure is consistent, and is as simple as possible.
• Providing useful information, so other sites link back to yours naturally.

It can be quite humorous to view websites that are attempting SEO, but are blundering. The SEO Fail Blog is my blog featuring sites that are endeavoring to perform SEO, but simply fail. Here is one example taken from the SEO Fail Blog:

failedblog1In this post, I highlight a site attempting to succeed with a tactic that is more of a black hat strategy–which will ultimately fail. This site, composed of mostly pictures and very little useful content, has placed the exact same alt tag on almost all of the images. In addition, the alt tag given is nothing more than a keyword spamming attempt. Here is the actual alt tag on these images:

Alt=“Web Design India, Website design company India, Web designer India web Designing company, Outsourcing to India, banner designs India, graphic Designers, Small business web site design Website Maintenance Service.”

A good alt tag should describe the image as accurately, yet as briefly as possible. Keywords can be inserted where it sounds natural and makes sense. It is wise to only place images on a page that relate to the keyword targeted for that page.

While helpful SEO information can be found all over the internet, it is always wise to consult a professional. This is especially true for sites competing for popular keywords. Many times, making mistakes like the example above will cause serious consequences in the long run.

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5 Comments

  1. Dan Schulz says

    I hate to sound pedantic, but there is no such thing as the ALT tag. There is, however, an altl=”" attribute that belongs to the IMG element.

    I’d love to see SEO firms such as this one to use the proper terminology when it comes to HTML elements, tags, and attributes. If more companies and individuals could do this, then perhaps we’d all be able to work better with the Web designers and developers we currently find ourselves fighting against in the never-ending quest to make our clients more money online.

  2. Dave Bascom says

    @Dan – Yeah, it’s technically incorrect to call them alt tags, but everyone understands what he’s talking about when he says that, even the web developers and designers. I doubt that small distinction will make a lick of difference with the developers we talk to (they’ve got plenty more to fight about). Besides, we try to use the correct terminology when talking to anyone who knows the difference.

  3. Joaquim Félix says

    While i was searching the web, and also reading a bit about bad SEO practices (seo fail), i came across this post.
    Well it seems to me that the aim was to show a bad SEO example and not teach anyone HTML, the image tag or it’s alt attribute.
    However we should strive for the accuracy of terms.
    Nevertheless, this was a good example of a not so good seo practice.
    Regards.

  4. Spunky Jones says

    When I started out my SEO Blog, I decided that I would stick with ethical SEO techniques. My mentor that I had at that time, used many shortcuts that were blackhat or on the border line of being blackhat.

    I finally had to break ties with him because we had such a difference of ethics. It is amazing how many people do these shortcuts and think that they are doing nothing wrong.

    My blog is coming a long just fine. However, sometimes ethical methods aren’t as fast as blackhat techniques. But, I sleep a lot better at night knowing that the rug isn’t going to be pulled out from me at any time.

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