Visualize More Links and Traffic — Ranking the Best SEO Infographics

Creating and publishing infographics has become the new fad for attracting linkbait and traffic. In the last year, we’ve watched the craze for infographics skyrocket as can be seen by this screenshot from Google trends below for the keywords ‘infographic’ and ‘infographics.’

Not only have social media marketers taken up the infographic craze, but SEOs as well. Infographics, done well, can build a large portfolio of quality links. I’ve since noticed many SEO companies who are developing infographics for their clients and pushing them in the social media sphere.

When I discovered that so many SEO infographics already exist, I decided to rate them. David McCandless, at informationisbeautiful.net, revealed four criteria when evaluating information design:

  1. Interestingness - Is the content relevant and original, such that the viewer sees value in it?
  2. Integrity - Can I trust the content?
  3. Form - Is it pleasing to the eye?
  4. Function - Is this information useful and useable?

Take a look at his infographic about infographics:

What Makes Good Information Design?

Below, you’ll see some of the best infographics I could find about online marketing. I’ve rated them by giving pluses (+) for each category discussed above.

SEO Infographics

Elliance has, by far, the most search marketing infographics. The infographics cover everything from PDF Optimization to Keyword Clustering. I found most of the infographics contained quality graphics and interesting ideas, but they slightly lacked in functionality — meaning, most of the concepts presented are low-level, basic concepts that most SEOs should already know.

SEO Factors

  • Interestingness: +
  • Integrity: +
  • Form: +
  • Function: +

Site-Ranking Factors

Long Tail SEO

  • Interestingness: +
  • Integrity: +
  • Form: +
  • Function: ++

Long Tail SEO

Link Juice

  • Interestingness: +
  • Integrity:
  • Form: +++
  • Function: +

Link Juice

Google PageRank Explained

I found this infographic very beneficial in visualizing the Internet in terms of PageRank. PageRank is valued exponentially. While it’s easy to increase PageRank by 1 at the bottom of the mountain (e.g., from 2 to 3), it becomes much harder to increase by 1 (e.g., from 6 to 7) as you move up the mountain.

  • Interestingness: ++
  • Integrity: +
  • Form: +
  • Function: +++

Google PageRank Explained

 

Wired Magazine published an interactive infographic about the life of a blog post. With a flash-based, interactive spin, Wired has covered all the avenues of blogging as it moves around the Web, being picked up by search engines, data miners, and social bookmarks. If you haven’t seen it I suggest you check it out.

The Life Cycle of a Blog Post

  • Interestingness: ++
  • Integrity: ++
  • Form: +++
  • Function: +

The Life Cycle of a Blog Post

 

 

Similar to Wired’s infographic above, The Social Media Effect by Infographicworld.com, shows the travels of content as it makes it’s way through the social media world. My favorite part of this particular infographic is how all the arrows, eventually, point to a Google search engine result for that story. It’s a nice way of showing that great content will bring in lots of quality links.

The Social Media Effect

  • Interestingness: ++
  • Integrity: +
  • Form: ++
  • Function: +

Social Media Effect

 

Rank Fishkin, from SEOMoz.org, created some pretty creative infographics. Although they are not the most visually appealing, they share some really creative insights about SEO. Great job, Rand.

Professions at the Intersection of Technology, Marketing & Statistics

This is true that SEOs need to wear many hats.

  • Interestingness: +++
  • Integrity: ++
  • Form: +
  • Function: ++

Professions at the Intersection of Technology, Marketing & Statistics

How SEOs Spend Their Time

  • Interestingness: ++
  • Integrity: +++! Those of you working directly with clients know how true this infographic is
  • Form: +
  • Function: +

How SEOs Spend Their Time

Scatterplot of SEO Tactics

This is one of my favorite infographics as it is really helpful for SEOs to know how to spend their time.

  • Interestingness: +++
  • Integrity: ++
  • Form: +
  • Function: ++

Scatterplot of SEO Tactics

The Size of the Mobile Market

We’ve seen the mobile market skyrocket in the last few years. Astonishingly, there are only 1.4 billion internet users compared with 4 billion mobile phone users. Any business would do well to understand how to tap into the mobile market. With the influx of smart phones, we’re making sure our clients show up on mobile searches.

  • Interestingness: ++
  • Integrity: +
  • Form: ++
  • Function: +

The Size of the Mobile Market

Individuals and Their Online Identities

Flowtown created an interesting infographic about how people utilize the Internet to manage their personal identities. Interesting quote: “Search engines and social media sites now play a central role in building one’s identity online.”

  • Interestingness: +++
  • Integrity: ++
  • Form: ++
  • Function: +

Individuals and Their Online Identities

Google Facts and Figures

Although Pingdom’s infographic about Google doesn’t entirely pertain to SEO, I thought it was a great visualization of numbers. It is interesting to note how Google’s innovative search technology has made it the leader among search engines.

  • Interestingness: +
  • Integrity: ++
  • Form: ++
  • Function: ++

Google Facts and Figures

 

 

DIYSEO has, by far, some of the most visually creative SEO infographics out there. Most of the infographics show how SEO is a must-have in Internet marketing. While I’m only showing three here, DIYSEO has lots more. Go over to the site to check them out.

The Case of Disappearing Ink

Interesting visual graph displaying search methods by demographic:

  • Interestingness: ++
  • Integrity: ++
  • Form: +++
  • Function: +

The Case of Disappearing Ink

Value of SEO v. PPC

This quote emphasizes the importance of SEO: “When buying, PPC links produce 25% less conversion than SEO.”

  • Interestingness: ++
  • Integrity: ++
  • Form: +++
  • Function: +

Value of SEO v. PPC

 

SEO ROI is King

It’s nice to know that SEO holds the largest ROI.

  • Interestingness: ++
  • Integrity: ++
  • Form: +++
  • Function: +

SEO ROI is King

 

 

SEO FAQs – A Guide

Datadial.net created the most comprehensive SEO infographic. While it doesn’t offer much original material, it covers everything from keyword research to SEO tactics. It’s a nice way to sum up the basics of SEO in one graphic.

  • Interestingness: +
  • Integrity: +
  • Form: +
  • Function: ++

 

Well, there you have it — a semi-complete list of the best SEO infographics out there.

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14 Comments

  1. Gabriella Sannino says

    Excellent eye candy. Some were spot on while others were very creative. Thanks for the fun read.

  2. says

    SEO Doctor, Adobe Illustrator is probably your best option for software. Vector-based artwork will make your computer run a lot faster. Good luck! Be sure to tweet me your work–I’m interested to see what you come up with!

  3. Rob says

    Ha, great collection. There are some really mental stats as well, like 7.2bn views on Google per day!

  4. Susan Suarez says

    This is an awesome report for stats and summary of the most important parts of SEO. A definite bookmark and save for me.

  5. Alan Bleiweiss says

    Great grouping of infographics! I really enjoy seeing them. So much so that I was determined to make one myself. The end result was like something a 3rd grader did with crayons. Needless to say, now I’m just jealous of people who are professional designers and can create these things. :-)

  6. Miki says

    Wow.. Nice Tutor picture information and collection. Easily understanding the value of SEO and learning the SEO.
    Thanks for sharing..

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