Sure, Google may account for 70% of all search traffic, but that doesn’t mean it’s that high for your client and their target market. There are times when the search engine of choice for your customers will be Bing. A client asked if it would be worth investing time and focusing efforts on increasing their [...]
Why is Content Important for SEO? [Video FAQ Series]
December 27, 2011 by 3 Comments
[jwplayer mediaid="22044"] The web is comprised of information; or content. Every web page online is a living document of information that contains a specific piece of information with an intended purpose. Search engines crawl and index pages that are unique and provide value to their visitors. For example: a publisher writes content for a user (or [...]
2 New Google Analytics Reports for SEO
September 2, 2011 by 8 Comments
I love tools that provide increased clarity in organic search campaign performance, and I also love finding new ways to use data to report the value of organic search to clients more clearly and precisely. The GA team has been busy rolling out fancy new reports and features all summer, and two of them in [...]
4 SEO Personalities Essential to a Team
August 9, 2011 by 9 Comments
Everyone who has worked in a team environment has experienced the group of people that seems to jive so well and simply get things done. While there are certain skills that must be had in any team no matter the industry—like project management for instance—in SEO there are four who can take a team further [...]
This Week in “Commonly Asked Search Marketing Questions”
July 29, 2011 by 6 Comments
Hey SEO.com followers! There are two basic forms of SEO. The first is commonly referred to as on page optimization. This will take into account the navigation, content use and placement, design and layout, URL structure, and meta data of the website. All of these elements and more influence how search engines interact with a [...]
This Week in "Commonly Asked Search Marketing Questions"
July 22, 2011 by 4 Comments
Hey SEO.com followers. This week we are launching the “Commonly Asked Search Marketing Questions” web series, featuring answers to some questions about basic SEO fundamentals. There are certain concepts of search engine optimization that will likely always remain a ranking factor. Whether you are a new or seasoned SEO professional, it may be nice to [...]
Google Places Page Update Means You Need Google Native Reviews
July 22, 2011 by 2 Comments
Google Places updated its look after Google Maps, Google Calendar, Google Gmail and other applications. This looks like the final version that Google Places will roll out and from what I can tell it’s a worldwide release. There are a few major things right now from what I can see: Third-party reviews are gone (well, suppressed [...]
The 3 Key Elements Of A Successful SEO Campaign
May 16, 2011 by 35 Comments
SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A Well Targeted Keyword [...]
5 Reasons why Hiring an SEO Firm is better than an In-House Team
May 10, 2011 by Leave a Comment
So, your business has seen the value of search engine optimization and needs to get on the SEO bandwagon to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, I’ve compiled five valid reasons why hiring an experienced, reputable SEO firm is generally better than building out your own in-house [...]
