The Link — SEO.com's November Newsletter

Use infographics to boost your SEO

Though the popularity of infographics has exploded over the past few years, questions may always linger about how to design and promote graphics that generate leads, build your reputation or expand your company's reach on Facebook and Twitter.

 

Infographics, also known as information graphics, are visual representations of data or knowledge. They present complex information in a quick, clear manner that makes it interesting to the average person.

Some examples of infographic topics have included: “Father’s Day vs. Mother’s Day”, “How Are Smartphones Being Used?” and “What is a Stock.” The information was presented using colorful pictures, graphs and charts. And the data came together in the end as one image known as an infographic.

Infographics are powerful tools for improving your website search engine optimization. They boost SEO by providing visibility and brand awareness, generating social signals and creating natural backlinks.

Infographics also generate visibility by pushing your brand to the forefront of social media marketing.

“If it’s interesting enough for the average individual then it’s very promotable. It gets shared and helps drives traffic to the website,” said Greg Shuey, vice president of client services for SEO.com.

This can create natural backlinks. When search engines see that your website is receiving lots of shares across the popular social networks, the search engines begin viewing the page as a trustworthy source.

But for an infographic to be successful, you need to have an awesome concept and amazing design. If these elements are not present, then your graphic will not make an impression.

"If you have unique data pertaining to your company, utilize it to create an infographic," Shuey said.

Infographics with new data that is not publicly available thrive in social media, he added.

Your team must also be excited about the project for an infographic to really be successful. It is important that everybody involved in the infographic be committed and eager to participate and promote it.

“When the client is brought in, they begin pushing it through their organization. They’re sharing it with their friends, their neighbors and out on Facebook … We get a whole lot more promotion, we get a whole lot more visibility and more eyeballs on the website when we have that excited team,” Shuey said.

However, design is only one component when it comes to utilizing infographics for SEO. Before you start creating your infographic, you must develop specific goals for the content. Decide what you want the infographic to achieve before diving into the process. Do you want 15,000 page views? How about 65 new backlinks or 25 new leads?

“The goals can really be anything, but you want goals that will help build the business,” Shuey said.

Laying out the goals of the infographic beforehand is important because it can play a major role in the design.

Another key element to using infographics to boost SEO marketing is developing a plan for promotion. Simply uploading the content to your website or blog won’t cut it. Work at getting your infographic into the public eye. Otherwise, only your followers are going to see it.

“If you don’t have a solid promotion plan in place, you’re probably not going to have a very successful infographic,” Shuey said.

It is important to tailor your promotion plan to your design. Some infographics fare better than others when it comes to different social media outlets. There are many ways to get your infographic noticed and earn natural backlinks. It’s important to reach out and connect with networks of individuals who share content.

Shuey recommended contacting the blogger community by utilizing websites such as Tumblr and Pinterest. Leveraging social media like Facebook, Twitter and Digg is also important, but these should not be your only promotional techniques.

When infographics are created and promoted correctly, they will continue to acquire backlinks and be shared through social media networks long after your campaign is complete.

Listen to Shuey's webinar for more infographic tips.

Client Spotlight: Michigan company sees boom despite the slow economy

Alta Equipment

One of the largest industries in the United States is the automobile industry, and Michigan is its hub. The state also bears the stigma of a gloomy economic landscape. However, for Alta Equipment Company, this is not the case.

Alta Equipment Company is a family-owned business, which was founded by Steve Greenawalt in 1984. The firm provides industrial forklifts, heavy construction equipment, and warehouse solutions to a variety of companies in the Midwest. They currently have 14 branches located in Michigan, Illinois and northwestern Indiana, and they carry an array of brands from Combilift forklifts to Volvo construction equipment.

The Automobile Industry

Automobile manufacturers comprise one of the most prominent industries served by Alta Equipment Company.

“We provide the automobile companies with lifts and other equipment to assist in the building of vehicles,” said Kristina Heimbaugh, Alta Equipment Company's marketing director.

Going Green

The environmental movement promotes the sustainable management of Earth’s resources. As the movement has grown in popularity, more companies have strived to reduce their carbon footprints. Alta Equipment Company is currently in the process of organizing an educational seminar on environmental responsibility.

“We are putting together this seminar to help our customers become a little greener,” Heimbaugh said.

The seminar will cover ways Alta Equipment Company’s customers can move toward alternative fuel and eco-friendly batteries.

Pride and Passion

Employees at Alta Equipment Company have pride in the business, and it definitely shows.

“We all love being here,” Heimbaugh said. “The salespeople and managers are great. Everybody does their part and they’re really here to support each other.”

They also have a passion for their customers and the service they provide.

“All companies say they’re about service, but we really are about service,” Heimbaugh said.

Tips and Tricks: Two awesome tools for link prospecting

Citation Labe founder

Citation Labs founder Garrett French

Citation Labs has created some useful tools you can use for search engine optimization. These two tools — the Outbound Link Scraper Tool and the Contact Finder — may be found at citationlabs.com. They can save you lots of time (and headaches) when it comes to prospecting for links.

Outbound Link Scraper Tool

The Outbound Link Scraper Tool is not only useful, but it is very easy to use. With this tool, all you have to do is insert a URL and it gathers all outbound links on the page and returns the links to you in a csv file. This allows you to quickly go through and capture URLs that are relevant to what you are searching for.

Contact Finder

The Contact Finder is a tool that allows you to harvest contact information without manually going from site to site. The first step is adding the URLs you generated from the Outbound Link Scraper Tool. Next, specify what anchor text you want the tool to look for on a website, for example, the about us or contact page. Then identify what to pick out, including email addresses and phone numbers.

These tools are both easy to use and save lots of time. There are costs associated with the use of these tools, but they are definitely worth the price. One hundred megabytes of bandwidth starts at $10, and 1,000 megabytes at $50.

Find out how SEO.com Vice President of Client Services Greg Shuey used these tools to find 400 qualified link prospects in eight minutes.

Industry events

SES Chicago: Chicago; Nov. 14-18

SES Singapore: Singapore; Nov. 22-23

SMX Social Media Marketing: Scottsdale, Ariz.; Dec. 5-6

SEO.com events

Webinar: Is your website attracting visitors? — Nov. 10 at 11 a.m. Eastern

Webinar: Creating successful landing pages — Nov. 17 at 11 a.m. Eastern

Get Internet Marketing Insight For Your Company - SEO.com

Leave a Reply