Webinar: Best Practices & Trends for Online Marketing in 2013

Best Practices and Trends For Online Marketing in 2013 Webinar

Watch the replay from the February 27th, 2013 Webinar Below

Hey there online marketers and business owners,

As you know 2012 proved to be quite a year in the online marketing industry. Google’s Panda and Penguin updates turned the search world upside down, social media picked up steam and social signals became a significant factor in search engine rankings. Are you ready for 2013 and beyond?

elisabeth-osmeloskiIn this webinar we are thrilled to have Elisabeth Osmeloski from SearchEngineLand.com, MarketingLand.com, and SMX, present Best Practices & Trends for Online Marketing  in 2013.

Topics we will covered include:

  • Organic Search – SEO & Social Search
  • Search & Display Advertising
  • Local Search
  • Mobile Marketing
  • Content Marketing
  • Link Building & PR
  • Earned Social Media
  • Paid Social Media
  • Converting clicks to customers
  • Measuring Real Results

Who Should Watch:
This will be a must watch webinar for anyone wanting to get an overview as to what best practices they should be including in their online marketing strategies this year.

Duration:
1 Hour 4 Minutes

Twitter Hashtag for the event will be #SEOTrends, so please join us in the conversation online. (We may randomly give out some swag to those who participate live.) We will be recording this webinar in case you miss it,  so be sure to register so you will be notified of the replay.

Below is the recording of the webinar, the slide deck, and the Storify Twitter recap

SEO.com #SEOTrends Webinar Tweets

On Feb 27, 2013 SEO.com held a webinar titled "Best Practices and Trends for Online Marketing in 2013" Here are some of the tweets during the event.

Storified by SEO.com· Wed, Feb 27 2013 13:11:53

THANK YOU!! @Bebabz RT @seocom: Huge thanks to @iGoByDoc & @elisabethos #success #seotrends http://pic.twitter.com/DPVzc9xa6B"elisabeth osmeloski
Huge thanks to @iGoByDoc & @elisabethos #success #seotrends http://pic.twitter.com/1SfaPnppETSEO.com
@pal3228 LinkedIn is also a good way to find inspiration for content. Connect with influencers & find out what they like to read. #SEOtrendsAndrew Johnson
Thanks to everyone for coming to our webinar! Send additional questions to us or @elisabethos ! #SEOTrendsSEO.com
Thanks for the great info, @elisabethos! Also, thanks @igobydoc and @Bebabz. Great webinar! #SEOtrendsAndrew Johnson
Free eBook: 10-Step Guide for Pinterest Marketing http://bit.ly/Pinterest10step #SEOTrendsSEO.com
@pal3228 Kim, part of he SEO’s job is to build a community. LinkedIn can provide an incredible base for content curation #SEOTrendsAdam Dince
http://GetListed.org a great resource for local SEO – @elisabethos @iGoByDoc & don’t forget about the http://YellowPages.com #SEOTrendsSEO.com
how important is a presence on a ‘second tier’ social site like LinkedIn in developing SEO? #SEOTrendsKim
Bing would call their algorithm updates "service pack 1, 2, 3, 4, etc…" :) #seotrendsJeff Kingston
RT @seocom: The rise of surface tablets sales might give @Bing a boost in user base. @elisabethos #SEOTrendsMatt Carter
Will the less than savvy customer buy a surface tablet over an ipad? #seotrendsJeff Kingston
The rise of surface tablets sales might give @Bing a boost in user base. @elisabethos #SEOTrendsSEO.com
There are other ways to get keyword info in a (not provided) world http://goo.gl/MITjZ Post from @vanessafox #SEOtrendsAndrew Johnson
@MeganCynaumon @whattodowith Soon, Google may provide voice search keyword data in its Adwords Keyword Tool #SEOTrendsAdam Dince
How are people using their mobile device to search for your product? The backwards thinking you need for mobile keyword research #SEOTrendsSEO.com
Have to think of mobile keyword research different than web research when doing your SEO mobile strategy #SEOTrendsWhitney Johnson
Agree – would love to know more RT @MeganCynaumon @whattodowith How does the way people voice search change our work? #seotrendsWhitney Johnson
Great question > RT @whattodowith How does the way people voice search change our work? Different keywords speaking vs typing? #seotrendsMegan Cynaumon
Study: 18% of U.S. smartphone users are "checking in" to places, and sharing their location with friends. http://goo.gl/ULoMk #SEOtrendsAndrew Johnson
RT @seocom: Voice searching, not the future. The present! #SEOTrendsWhitney Johnson
And it continues to grow RT @MissDreyDay 40% of all internet time is spent on a mobile device #SEOTrendsWhitney Johnson
RT @seocom: RT @ajohnsonseo: Wow- Oreos Instagram following went from ~2200 to more than 80K after the Super Bowl blackout. #SEOTrendsJulie BazganMartinez
RT @pal3228: 40% of all internet time is now spent on a mobile device! #SEOTrendsSEO.com
Voice searching, not the future. The present! #SEOTrendsSEO.com
How does the way people voice search change our work? Different keywords speaking vs typing? #seotrendsJeff Kingston
40% of all internet time is spent on a mobile device #SEOTrendsDrey Day
40% of all internet time is now spent on a mobile device! #SEOTrendsKim
@PcSKi is taking advantage of Google+! Might gain tourists looking for activities shown on their G+ page. #SEOTrendsSEO.com
Plus park city is just better ;) #seotrendsJeff Kingston
Local search: 46% of total Yelp search query volume is from mobile devices. – @elisabethos #SEOtrendsAndrew Johnson
RT @ajohnsonseo: Wow- Oreos Instagram following went from ~2200 to more than 80K after the Super Bowl blackout. #SEOTrendsSEO.com
RT @ajohnsonseo: Have you implemented Open Graph markup on your website? Here’s a WordPress plugin –> http://wordpress.org/extend/plugins/facebook/ #seotrendsJeff Kingston
Wow- Oreo’s Instagram following went from ~2200 to more than 80K after the Super Bowl blackout. #SEOtrendsAndrew Johnson
RT @wnjohnson: Understanding audience persona is important in every #marketing category, including SEO #SEOTrendsWorkinBoxers
You mentioned "that one link" from a trusted source. How to develop these links for in a generic industry? IE auto paint or glass #seotrendsJeff Kingston
Facebook Cstom Audiences one of Facebook’s best marketing tools #SEOTrends – I’ll have to check it out!Whitney Johnson
@elisabethos just coined #pandalized : what happens when your website gets penalized by Google’s Panda Algo Update. #SEOTrendsSEO.com
RT @PCMag Google Takes on Facebook, Twitter With Google+ Sign-In http://bit.ly/13QJRMz #SEOTrendsAdam Dince
A few examples of sites that have been Panda-slapped, but recovered: http://goo.gl/5sjkU via @sengineland #SEOtrendsAndrew Johnson
"Publishers need to be better at SEO" I submit that seos need to be better at publishing as well #seotrendsJeff Kingston
Understanding audience persona is important in every #marketing category, including SEO #SEOTrendsWhitney Johnson
Publishers need to be better at SEO, because it’s the path to a new audience. #SEOtrendsAndrew Johnson
Think of your rankings as grades search engines give to the quality of your Web pages #SEOTrendsAdam Dince
Yes! >> RT @seocom Social Media Manager and SEO Community Managers now have to think like PR Pros and build relationships. #SEOTrends #SEOMegan Cynaumon
THIS –> RT @seocom Social Media Manager and SEO Community Managers now have to think like PR Pros and build relationships. #SEOtrendsAndrew Johnson
RT @seocom: Social Media Manager and SEO Community Managers now have to think like PR Pros and build relationships. @elisabethos #SEOTrendsAdam Dince
Social Media Manager and SEO Community Managers now have to think like PR Pros and build relationships. @elisabethos #SEOTrendsSEO.com
SEO consultants need to be ready to pitch a fresh perspective for a guest post. #SEOtrendsAndrew Johnson
When it comes to content promotion, watch your "pitching style". @elisabethos still sees poor guest blogging pitches coming in. #SEOtrendsAndrew Johnson
Guest blogging is a tactic not a strategy. Think about where your time is best spent when it comes to guest blogging. #SEOTrendsSEO.com
How to repurpose your content: Tweets, visuals, social activities. Make sure to repackage content for specific audiences. #SEOtrendsAndrew Johnson
Re-package content for specific audiences and in new ways to continue to tell your story and increase search rank #SEOTrendsWhitney Johnson
Content should always be geared toward your customer, not toward your business. Write about what they’re interested in #SEOTrendsWhitney Johnson
All marketing collateral is content. Today’s trend of content marketing, however, is less promotion and more sincerity #SEOTrendsWhitney Johnson
"Content marketing" is really nothing new, but it’s the new buzz word. See this infographic -> http://goo.gl/6n3KW #SEOtrendsAndrew Johnson
Content mktg isn’t anything new, but is still relevant. If your #business hasn’t been creating #content, what has it been doing? #SEOTrendsWhitney Johnson
Travel industry= an example of an industry that can benefit from Facebook Graph Search #SEOTrendsSEO.com
RT @AdamDince: I’ve used Google + to move rankings from SERP 10 to page 1. It works #SEOTrendsMegan Cynaumon
@pal3228 It can certainly help your Edge Rank on Facebook. #seotrendsAndrew Johnson
Facebook Graph Search seeks to mirror our behaviors, index personal preferences and make our minds searchable #SEOTrendsWhitney Johnson
Do more Facebook "Likes" = better search result placement? #SEOTrendsKim
haha! Thanks Elis ;-) RT @whattodowith: Free advertising for @seocom from @elisabethos :) #SEOTrendsSEO.com
"Facebook Graph Search seeks to mirror our behaviors, to index personal preferences, make our minds searchable." #seotrendsMegan Cynaumon
RT @seocom: Goal of @Bing & @Google is to organize the Web into people, places and things. #SEOTrendsJohnny Moran
Interesting – "Facebook Graph Search seeks to….make our minds searchable." @elisabethos #seotrendsAndrew Johnson
I’ve used Google + to move rankings from SERP 10 to page 1. It works #SEOTrendsAdam Dince
RT @ajohnsonseo: Have you implemented Open Graph markup on your website? Here’s a WordPress plugin –> http://wordpress.org/extend/plugins/facebook/ #seotrendsWhitney Johnson
Social signals are more democratic than links and votes #SEOTrendsWhitney Johnson
Free advertising for @seocom from @elisabethos :) #seotrendsJeff Kingston
"Even if you’ve done very little SEO, Google+ can still be your trump card." – @elisabethos #seotrendsAndrew Johnson
RT @ajohnsonseo: Have you implemented Open Graph markup on your website? Heres a WordPress plugin –> http://wordpress.org/extend/plugins/facebook/ #SEOTrendsSEO.com
Content publishing is one of the fastest way of garnering clicks and traffic #SEOTrendsWhitney Johnson
There’s something to be said about being an early adopter of Google+ in your industry @elisabethos #SEOTrendsSEO.com
Just having that Google+ presence without doing anything else is still a trump card in search rankings #SEOTrendsWhitney Johnson
How much effort you need to put into your Google+ page depends on the level of competition in your industry #SEOTrendsWhitney Johnson
Have you implemented Open Graph markup on your website? Here’s a WordPress plugin –> http://wordpress.org/extend/plugins/facebook/ #seotrendsAndrew Johnson
Google has made Google+ a critical part of its search results #SEOTrendsWhitney Johnson
Rich Snippet Generator (Don’t worry about coding) http://www.ebusiness-unibw.org/tools/grsnippetgen/. Google & Bing recognize GoodRelations as well #SEOTrendsAdam Dince
RT @wnjohnson: One of the core goals Google has is to organize the web entity and that narrows down to people, place and things #SEOTrendsMegan Cynaumon
Provide the best content to get the right users to click through to you #SEOTrendsWhitney Johnson
Goal of @Bing & @Google is to organize the Web into people, places and things. #SEOTrendsSEO.com
One of the core goals Google has is to organize the web entity and that narrows down to people, place and things #SEOTrendsWhitney Johnson
RT @seocom: Check http://SearchEngineLand.com for Schema resources @elisabethos #seotrendsAndrew Johnson
learning so much already! #SEOTrendsKim
"http://Schema.org" – mark up your content to deliver better signals about the content. @RavenTools has a plugin! #seotrendsAndrew Johnson
Check http://SearchEngineLand.com for Schema resources @elisabethos #SEOTrendsSEO.com
Schema looks intimidating, but is easy to use even for small businesses who manage their own website #SEOTrendsWhitney Johnson
‏Absolutely. RT @wnjohnson The goal is to make SEO an overall part of your marketing strategy #SEOTrends #SEO #branding405 Media Group
"Search Engines want to give direct, correct answers" – @elisabethos #seotrends#seoMegan Cynaumon
Anyone have any data backing up results from the use of schema & structured data? I use it when I can, but I’m curious… #seotrendsJeff Kingston
Structured Markup helps users find answers quickly, and search engines want to give direct, correct answers #SEOTrendsWhitney Johnson
RT @wnjohnson: One size does not fit all. What works on Google may not necessarily work on Bing #SEOTrendsAdam Dince
One size does not fit all. What works on Google may not necessarily work on Bing #SEOTrendsWhitney Johnson
Agreed. “@seocom: The ultimate goal is to make SEO a seamless part of your entire marketing strategy. @elisabethos #SEOTrends”Mandi Hudson
Diversify traffic strategies for best results #SEOTrendsWhitney Johnson
RT @whattodowith: Bing has more rank factors than Google. Could that be why it takes longer to rank from scratch? #seotrendsAndrew Johnson
Bing has more rank factors than Google. Could that be why it takes longer to rank from scratch? #seotrendsJeff Kingston
"If you’re not generating traffic from Bing, you haven’t been focusing on Bing." – @elisabethos #seotrendsAndrew Johnson
MT @ajohnsonseo: Marketing managers dont need to understand the technical aspect of SEO, but instead trust the SEO consultant. #SEOTrendsSEO.com
RT @wnjohnson: SEO is understanding how people search, where people search and what to do to make your site appear in search #SEOTrendsJeff Kingston
Google & Bing are telling up more than ever! (Thanks @MattCutts @DuaneForrester) #SEOTrendsSEO.com
RT @wnjohnson: Webmaster tools are telling us more than ever. Use them to your advantage #SEOTrendsWebMaster – SEO
KEY –> Marketing managers don’t need to understand the technical aspect of SEO, but instead trust the SEO consultant. #seotrendsAndrew Johnson
Webmaster tools are telling us more than ever. Use them to your advantage #SEOTrendsWhitney Johnson
excited to be participating in #SEOtrendsSpectrum Engineers
The ultimate goal is to make SEO a seamless part of your entire marketing strategy. @elisabethos #SEOTrendsSEO.com
The goal is to make SEO an overall part of your marketing strategy #SEOTrendsWhitney Johnson
The ultimate goal is to make SEO a seamless part of your overall marketing strategy. #seotrendsAndrew Johnson
RT @seocom: People get caught up finding the next SEO "trick." At the core the SEO process can be very successful. @elisabethos #SEOTrendsMegan Cynaumon
SEO fundamentals: understand how, where people search, and what to do to make site/products appear in search results. #seotrendsAndrew Johnson
RT @seocom: People get caught up finding the next SEO "trick." At the core the SEO process can be very successful. @elisabethos #SEOTrendsWhitney Johnson
SEO is a sustainable marketing strategy when understood #SEOTrendsWhitney Johnson
RT @wnjohnson: SEO is understanding how people search, where people search and what to do to make your site appear in search #SEOTrendsHanover Hyundai
"At the core, the SEO process can be really successful for companies." – @elizabethos #seotrendsAndrew Johnson
People get caught up finding the next SEO "trick." At the core the SEO process can be very successful. @elisabethos #SEOTrendsSEO.com
SEO is understanding how people search, where people search and what to do to make your site appear in search #SEOTrendsWhitney Johnson
just minutes in and am excited for everything we’re going to cover during the webinar! #SEOTrendsKim
Looking forward to learning #SEOTrends!Hanover Hyundai
RT @seocom: There’s still time to sign up for our free Webinar TODAY at 11 am MST! http://bit.ly/Yekhzb #SEOTrendsDan Richey
RT @seocom: Learn all about the newest #SEOTrends starting in an hour, during our FREE WEBINAR: http://bit.ly/Yekhzb http://yfrog.com/kjh2lfjjDan Richey
Listening in on the "Best Practices and Trends for Online Marketing in 2013" #webinar as I pack my bags. #SEOTrends #bicoastalproblemsteo.
RT @seocom: Here are your presenters for our webinar #seotrends @elisabethos & @iGoByDoc http://pic.twitter.com/GUjZXNOjVyDan Richey
@davidmalmborg oh you know she she will! here she goes! cc: @elisabethos #SEOTrendsSEO.com
Always gaining new insights #SEOTrendsDrey Day
RT @davidmalmborg: I’m hoping @elisabethos rocks my world on the #SEOTrends webinar.Megan Cynaumon
Listening to the #SEOTrends webinar over lunch.Adam Miller
RT @Bebabz: Our webinar is about to go live! Follow the #SEOTrends hashtag for some great digital marketing tips! cc: @iGoByDoc @elisabethosDan Richey
I’m hoping @elisabethos rocks my world on the #SEOTrends webinar.David Malmborg
we are looking forward to learning more #seotrends @seocomRockNTheTrend
Our webinar is about to go live! Follow the #SEOTrends hashtag for some great digital marketing tips! cc: @iGoByDoc @elisabethosBecca Babicz
yep. was on that last webinar. audio was not being your friend #SEOTrendsKim
Ready for today’s webinar on best practices for online marketing in 2013 #SEOTrendsWhitney Johnson
looking forward to #SEOTrends webinar coming up #aheadofthecurveKim
@RickGalan We’ll send you the link to the recorded version :-) #NoWorries #SEOTrendsSEO.com
Sure wish I could join this.. :/ RT @iGoByDoc: Still time to join today’s @seocom #Webinar. #SEOTrends for 2013 http://bit.ly/YekfHsRick Galan
Can we get a show of hands? Who’s excited to get this thing started? #SEOTrendsSEO.com
Here are your presenters for our webinar #seotrends @elisabethos & @iGoByDoc http://pic.twitter.com/GUjZXNOjVySEO.com
RT @seocom: Learn all about the newest #SEOTrends starting in an hour, during our FREE WEBINAR: http://bit.ly/Yekhzb http://yfrog.com/kjh2lfjjDanny Andrews
Learn all about the newest #SEOTrends starting in an hour, during our FREE WEBINAR: http://bit.ly/Yekhzb http://yfrog.com/kjh2lfjjSEO.com
Still time to join today’s @seocom #Webinar. Over 350 are attending, you should too! #SEOTrends for 2013 http://bit.ly/YekfHsDarin Berntson – Doc
There’s still time to sign up for our free Webinar TODAY at 11 am MST! http://bit.ly/Yekhzb #SEOTrendsSEO.com