Using Content Marketing for Customer Retention

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Many companies spend over a quarter of their marketing budget solely on content marketing. The actual number is around 26%. That’s a lot of money to devote to content! If you fit into that category, it’s also likely that your content marketing strategy is probably devoted to the gaining of new customers. This is not […]

How Images Help Generate Results

How-Images-Help-Generate-Results

Did you know that 90% of the information transmitted to the brain is visual and that this information is transmitted 60,000 times faster than text? It’s a pretty strong statement, and one that has a lot more significance than you might think. In this digital age, people are obsessed with moving faster. They flit from […]

You May Not Make the Logo, But Do You Know How to Manage It?

You-May-Not-Make-the-Logo,-But--Do-You-Know-How-to-Manage-It

You have put time, money and resources into creating a simple image to visually represent your business. You hired a designer, there were brainstorming sessions, descriptive words, sketches, font selections, color swatches, revisions, revisions, revisions, and finally you have found the perfect logo. The design process ends and you are presented with the final product, […]

Display Advertising that Actually Works

Display Advertising that Actually Works

Take a moment and think about how much money your company spends on advertising. Do you have a good estimate, or even an exact number, in mind? Now think about how much of that money is going toward online ads. How many people do you think see that advertisement on a random website? The number […]

Why Your Business Should Stop Being Too Cool for Tumblr

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Many small business owners and online marketers overlook Tumblr. I personally had heard of Tumblr several times, but keeping up with what felt like 9000 other social media profiles seemed challenging enough, so I never really took the time to delve too deeply into the platform. After being issued a challenge by a co-worker to […]

SEO.com Online Content Collective, June 16, 2014

SEO

Honing in on local search marketing and related strategies is the emphasis of this week’s content collective. Unless you are strictly an ecommerce company, a large percentage of your current and potential customers will be based near your business, which is why it is essential to pound out and execute a local search marketing plan. […]

Top Socially Shared PPC Content

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Social Winners – The PPC Articles With the Most Social Love Pay per click advertising can be an extraordinarily important and effective part of your online marketing campaign. Small companies and large enterprises have used it to great effect, boosting their search engine presence and driving highly relevant traffic to their website. Of course, everyone has […]