How Influencer Marketing Can Change Everything

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No matter how many people you feel like your business is reaching, there is always the potential to tap into a bigger audience. For many, this is the focus of their marketing strategies, but they are unsure what steps they can take to increase website traffic and brand awareness. Chances are that you have tried […]

Really BAD Design Advice

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Everyone – and I mean EVERYONE – has something to say when it comes to the best and the most effective designs. Of course, you really need to be careful whose advice you actually take. Some of it may be… less than reliable. Say, for example: How Design Impacts Digital Marketing A fresh, professional design […]

Do You Dare Take Marketing Risks?

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When a company is still in its young startup phase, there are a lot of costs that can’t be avoided. It is important that you spend your money in the right places, and marketing is an area where you can’t cut the budget because this is where you are going to draw the customers in […]

Using Content Marketing for Customer Retention

Using-Content-Marketing-for-Customer-Retention

Many companies spend over a quarter of their marketing budget solely on content marketing. The actual number is around 26%. That’s a lot of money to devote to content! If you fit into that category, it’s also likely that your content marketing strategy is probably devoted to the gaining of new customers. This is not […]