What is an SEO Score? Definition, Factors, and How to Improve

An SEO score indicates how well a website can perform in search results. To get your score, use an SEO analysis tool like SEO Checker, which will analyze your site and report on its SEO performance.
  • Headshot of smiling woman with black-framed glasses and brunette hair.
    Maria Cecilia Carpena Lo Emerging Trends & Research Writer
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  • February 12, 2024
  • 9 min. read

Your search engine optimization (SEO) strategy is a key component to helping your website rank well in search results. But how do you know if your SEO tactics work? By checking your SEO score!

But what is an SEO score?

On this page, we’ll cover everything you need to know about SEO scores, including:

  • SEO score definition
  • How to check your SEO scoring
  • What makes up a website SEO score
  • How to improve your SEO score

Keep reading to learn more!

And if you want to get your SEO score now, use SEO Checker to see where you stand!

Get My SEO Score

What is an SEO score? SEO score definition

An SEO score is a metric that indicates how well a website can perform in the search engine results pages (SERPs). This score indicates the overall health of your SEO strategy.

How to check your SEO scoring

So, how do you figure out your SEO score? The easy solution is to use an SEO checker tool! SEO analytics tools, like SEO Checker, will take your website URL, analyze your SEO, and produce an individualized report about your DIY SEO performance.

Here are the steps to use the checker:

  1. Go to: https://www.seo.com/seo-checker/
  2. Input your website’s URL, your name, and email address

A web form from an SEO checker service for submitting a website for analysis.

  1. Click “Check My SEO Now!”
  2. Wait for the report to generate

It’s that simple! Once you generate the report, you can read through it to see where your SEO excels and where you need to improve.

A graphic of an SEO checker report displaying a score of 71 with a semi-circular orange gauge. Below the gauge, it lists the details: 12 passed items in green, 5 items to improve in yellow, and 3 errors in red. A screenshot of a gaming website's homepage is shown at the bottom.

What makes up an SEO score?

So, you input your information and generate your report. Now what?

Let’s break down the different categories an SEO analyzer looks at, using SEO Checker as an example:

1. Content creation

One of the most critical parts of SEO is content creation. But, why is content important for SEO? Content is what drives people to your website and what ranks in search results. Your content, and how you optimize it for search engines, is included as part of your website SEO score.

Multiple components make up a piece of content. SEO Checker looks at aspects like your:

SEO Checker content report

All these elements impact your page’s ability to rank in search results. If your title tags are too long or your headings don’t have keywords, for example, your website may not perform as well in search results.

SEO Checker will look at each aspect and provide tips for improving. It’ll also indicate how much of an impact that element has on your SEO, and how difficult it is to fix.

2. Indexing

For your website to appear and rank in search results, Google needs to crawl and index it. That’s why indexing is part of SEO scoring. Your website’s ability to be indexed for search results will impact your overall SEO health.

Indexing is made up of multiple factors, including:

SEO Checker indexing report

These elements impact how Google crawls and indexes your website, what pages it can access, and more. Using an SEO analyzer will help you identify how to improve SEO for your site.

3. Mobile-friendliness

With so many people using mobile devices on the web, mobile-friendly websites are a must for SEO. Having a mobile-friendly website keeps people engaged on your site longer, which sends positive signals to search engines.

So, what makes up your mobile score?

  • Website mobile-friendliness
  • Tap targets
  • Mobile viewport
  • Mobile rendering

The mobile aspect of your website SEO score looks at whether you deliver a functional and hassle-free mobile experience. It looks at aspects like having responsive design instead of a separate mobile website and spacing of your thumb-friendly buttons. Optimizing these elements will improve your SEO score.

4. Structured data

Structured data, known as schema markup, tells search engines what’s on your page. It’s crucial to optimize this part of your website so search engines can rank your pages appropriately.

A tool like SEO Checker will look at a few factors, but mainly it looks at your Schema.org to determine if your information and data are structured correctly. If not, SEO Checker will provide tips to improve your schema markup.

SEO checker report focusing on Structured Data with high impact and easy solving complexity.

This tool will also analyze your open graph protocol, Twitter card, and microformats if you have them.

5. Security

Did you know that websites across the Internet experience an average of 94 attacks every day? Website security has become increasingly vital for ranking in search engines like Google — Google wants to direct people to websites that will protect their information.

So, as a result, website security factors into your SEO score.

The biggest elements that factor into your website SEO score are your email privacy and secure sockets layer (SSL) certificate. Your SSL, for example, ensures that any shared data is encrypted and protected.

Ensuring your website is secure is crucial for improving your SEO score.

6. Website speed

When people want information from your website, they want it fast –– they don’t want to wait for your website to load. That’s why website speed is an important factor in your SEO score. Having a fast-loading website means people stay on your site to get the information they need, which leads to longer dwell times and engagement.

SEO Checker will look at your website’s load time and see if your pages load quickly enough. It provides tips on what area of your website’s load time needs improvement.

SEO checker's performance section highlighting the importance of site speed for search engine optimization.

Tasks like using a content distribution system and enabling browser caching can improve your website’s SEO score.

Additional factors considered in your SEO scoring

The factors listed above are some of the most important things that impact your website SEO score, but they aren’t the only ones. Some other factors that SEO Checker will look at include:

  • Technologies: SEO Checker analyzes your website’s server and technologies to ensure everything works properly.
  • Branding: This SEO analyzer will look at key areas of your branding, like your website URL, to ensure you’re integrating your company’s branding and name effectively.
  • Domain name: Your domain name should be concise and have your brand name integrated into it.
  • Backlinks: Backlinks are links to your website from other authority sites, which help improve your website’s trust and reputation. SEO Checker analyzes your backlinks to see if you’re earning valuable ones.
  • Local listings: Having a local presence is crucial for SEO. SEO Checker will analyze to see if you’ve claimed your Google Business Profile and if your name, address, and phone number are consistent across the web.

How to improve your SEO score

You got your SEO score, and you’re not happy with it. What do you do next? How can you improve your SEO score?

What your business needs will depend upon your score and the areas where you fall short, but here are some general ways to improve in each scoring area:

How to improve your content creation

If you find you need to improve your SEO score in the content area, here are some ways to boost your score:

  • Optimize title tags by putting your keyword at the beginning and staying within the 55-character limit
  • Limit your meta descriptions to 155 characters and make sure they summarize the page/provide a preview of what to expect
  • Optimize your headings with your core keywords and use tiered headings (H1, H2, H3) to organize your pages
  • Add alt tags to images
  • Add relevant internal links to your pages

How to improve your indexability

Is your SEO score low because of your indexability? Here are some tips to help Google index your website:

  • Use redirects to new pages
  • Test your robots.txt file with Google Search Console to find any problems
  • Use the correct URL format with your XML sitemap (“www” and “HTTPS” or “HTTP”)

How to improve your mobile friendliness

Does your SEO scoring show your mobile-friendliness is lacking? Here’s what you can do to improve it:

  • Integrate responsive design into your website instead of using a separate mobile site
  • Limit your use of plugins, like Flash and Java
  • Use heatmaps to see how users interact with your website and where there might be points of friction
  • Test your website to make sure it renders correctly on mobile

How to improve your structured data

Need to improve the structured data part of your SEO scoring? Here’s how you can optimize it:

How to improve your website security

Is your lack of website security dragging down your website SEO score? Here’s what you can do to boost your score:

  • Get an SSL certificate to secure your website
  • Avoid adding email addresses to your website — use contact forms instead
  • Redirect your HTTP pages to HTTPS after getting your SSL certificate

What is an SEO score? Your benchmark for improving your SEO strategy

Knowing your SEO score gives you a benchmark for understanding where to improve your SEO to perform better in search results.

So, what are you waiting for?

Use our SEO Checker to get your customized report on how to improve your SEO today!

Check My SEO Now!

Headshot of smiling woman with black-framed glasses and brunette hair.
Maria is an experienced marketing professional in both B2C and B2B spaces. She’s earned certifications in inbound marketing, content marketing, Google Analytics, and PR. Her favorite topics include digital marketing, social media, and AI. When she’s not immersed in digital marketing and writing, she’s running, swimming, biking, or playing with her dogs.

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