11 Semrush Alternatives According to Reddit, Reviews, and Our Team

Explore SEO alternatives to Semrush like the free SEO Checker, or paid options such as Ahrefs and Moz Pro, each offering a variety of features to enhance your SEO performance.
  • Smiling woman with long hair on a green background.
    Macy Storm Senior Content Creator
    Author block right corner shape
  • January 19, 2024
  • 13 min. read

Are you currently invested or interested in Semrush to aid your search engine optimization (SEO) efforts but aren’t sure if it’s the best choice? If so, you’ve come to the right place.

Investing in the right SEO tool is a big task –– the ideal tool will help you manage multiple aspects of your SEO strategy. While Semrush is an excellent option for SEO, there are other tools you can use to help with your search optimization efforts.

On this page, we’ll cover 11 Semrush alternatives you can try, including:

  1. SEO Checker
  2. Ahrefs
  3. Moz Pro
  4. Surfer
  5. WooRank
  6. SE Ranking
  7. Ubersuggest
  8. Sistrix
  9. All in One SEO
  10. Serpstat
  11. Raven Tools

Keep reading to learn more about these alternatives to Semrush!

1. SEO Checker

Price: Free

To kick off this list of tools like Semrush, let’s talk about SEO Checker. SEO Checker is an SEO auditing tool that helps you understand your website’s performance in the search results and provides custom recommendations for improving your strategy.

SEO Checker semrush alternative tool

This SEO tool is great for businesses that want to analyze the SEO of their whole website or individual pages.

SEO Checker helps you with the following aspects of your SEO:

  • Improving site speed: SEO Checker will analyze your website’s current load time and provide suggestions for speeding it up.
  • Optimizing URLs: SEO Checker will highlight whether your URLs are SEO-friendly and point out any that aren’t.
  • Meta description optimization: SEO Checker will show you missing and low-quality meta descriptions so that you can optimize them.
  • Content analysis: With this tool, you’ll get a comprehensive analysis of your website’s content and suggestions on how to improve it to rank higher.
  • Image optimization: Do your images need improvement? SEO Checker will tell you if you have images you need to compress or add alt text to.
  • Internal linking analysis: With SEO Checker, you can analyze your website’s internal links to improve your strategy, leading to better user experience and crawlability.
  • Mobile-friendliness: A mobile-friendly website is key for you to rank in search results. SEO Checker will analyze your website’s mobile-friendliness.

 SEO Checker is an excellent alternative to Semrush if you’re looking for something that will help you quickly identify problem areas on your website and provide suggestions to improve.

2. Ahrefs

Price: Starting at $99 per month

Ahrefs is a top Semrush competitor and often one of the first tools people mention when sharing alternatives. This tool offers similar features to Semrush and is an excellent alternative for businesses that want a tool that is slightly cheaper monthly.

Ahrefs semrush alternative tool

Here are some of the many features Ahrefs offers:

  • Keyword identification: If you want to find keywords for your website, Ahrefs can help. This tool includes a keyword research tool that helps you get ideas, analyze ranking difficulty, and see the traffic potential of keywords in your industry.
  • Competitor analysis: Ahrefs enables you to analyze organic traffic performance, backlink profiles, and paid traffic performance of any competitor.
  • Website audit: With Ahrefs, you can automatically scan your website and identify SEO issues that may hold you back from ranking well.
  • Rank tracking: Ahrefs enables you to track your website’s performance in search results so you can optimize and improve your SEO efforts.
  • Search engine results page (SERP) comparison: If you choose this Semrush competitor, you can use its SERP comparison feature to compare listings, see optimization changes, and more.

Ahrefs is one of the top alternatives to Semrush that provides you with everything you need to optimize your SEO performance.

3. Moz Pro

Price: Starting at $99 per month (Free trial available)

Another Semrush alternative you can explore is Moz Pro. Moz Pro is an all-in-one SEO tool that enables you to improve your SEO performance. It offers similar features to Ahrefs and Semrush, making it a great substitute.

Moz Pro Semrush alternative tool

Here are some of the features included with Moz Pro:

  • Keyword analysis: When using Moz Pro, you can understand what keywords people search for in your industry and target them to reach qualified leads.
  • Ranking tracking: Moz Pro can help you track your keyword ranking and see your visibility in search results.
  • Site auditing: This tool offers a crawler that will dig through all the pages on your website and alert you to issues that can impact your SEO so you can fix them.
  • On-page SEO: Moz Pro will analyze your website and find opportunities to improve your SEO and boost your page rankings.
  • Linking opportunity identification: Another excellent feature Moz Pro offers is link opportunity identification, which will help you find new link opportunities and maximize the impact of the links you already have.

If you want an SEO tool with great features for optimizing your SEO strategy, Moz Pro is an excellent alternative to Semrush. Learn how Semrush and Moz compare in our in-depth analysis!

4. Surfer

Price: Starting at $119 per month

If you’re looking for more SEO tools like Semrush, try Surfer. Surfer is a suitable alternative to Semrush for companies that want to focus on their content creation and are looking to harness the power of artificial intelligence (AI) in their strategy.

Surfer Semrush alternative tool

Here’s what you get with Surfer:

  • AI articles: Surfer will generate AI articles for your website optimized for ranking in search results.
  • Content editor: Having clean and coherent content is crucial for ranking. Surfer will provide guidelines and content suggestions to improve your website’s content.
  • Keyword research: Surfer can help you find relevant keywords for your pages to help you rank in search results.

For an additional monthly cost, you can add on website auditing and SERP analysis to boost your website’s SEO.

Overall, Surfer is an alternative to Semrush only if you want to focus on boosting content creation for your website.

5. WooRank

Price: Starting at $89 per month

WooRank is another Semrush alternative you can try for your business. This tool provides you with tons of data and insight to help you improve your SEO performance.

Woorank Semrush alternative tool

Here are some highlights of what WooRank offers:

  • Keyword tracking: WooRank enables you to track the performance of keywords crucial to your business’s success.
  • Site crawling: With WooRank, you can crawl pages on your website to identify any errors or issues negatively impacting your SEO.
  • Competitive analysis: This tool enables you to choose your top three competitors and compare your website to theirs to see how you stack up to the competition.
  • Integration with other tools: WooRank integrates with Google Analytics and Google Search Console to help you get more detailed reporting.

WooRank is an option if you want an SEO tool that provides you with the key features you need to improve your SEO campaigns.

6. SE Ranking

Pricing: Contact for information

Next up on this list of Semrush alternatives, let’s look at SE Ranking. This SEO software is scalable, making it an excellent option for growing businesses.

SE Ranking Semrush alternative tool

Here’s a glimpse at what SE Ranking offers:

  • Keyword suggestion: SE Ranking can help you identify valuable keywords to integrate into your website.
  • Competitive research: This tool can help you analyze your competition’s paid and organic campaigns to see how you stack up.
  • Backlink checker: Check backlinks for your website and competitors to compare links and find opportunities to earn new backlinks.
  • SERP checker: This feature analyzes the strengths and weaknesses of top-ranking pages competing for your keywords.
  • On-page SEO checker: SE Ranking can help you analyze your pages to find where you can improve them to rank better in search results.

SE Ranking is a great Semrush competitor that offers everything you need to see success with SEO.

7. Ubersuggest

Cost: Starting at $29 per month

If you’re looking for a more affordable alternative to Semrush, check out Ubersuggest. Ubersuggest is a great SEO tool for businesses that want to improve their SEO performance to drive more qualified traffic.

Ubersuggest Semrush alternative tool

Ubersuggest offers tons of great features, including:

  • Domain analysis: Ubersuggest shows you what strategies work for other competitor domains, so you can build on them and outperform competitors.
  • Keyword suggestion: Ubersuggest will help you find relevant keywords for your website pages and see all the data about them, including volume, competition, and more.
  • Top pages report: This feature helps you see which of your competitors’ pages rank in popular organic searches and are shared on social media, so you can find new topics to target.
  • Content idea generation: Ubersuggest will help you find topics to target so you can reach your audience with the content they want.
  • Backlink analysis: This feature shows you content other industry experts are linking to in your sector. It helps you identify companies to pursue for backlinks.

Ubersuggest is one of the tools like Semrush that’s at a lower price point, so you can get all the benefits of an SEO tool at an affordable price. Learn how Ubersuggest and Semrush compare in our in-depth analysis!

8. Sistrix

Price: Starting at $99 per month

If you’re looking for an all-in-one SEO tool, Sistrix is an excellent option for your business. This tool can help you improve your SEO efforts and drive more organic traffic for your company.

Sistrix Semrsuh alternative tool

Here’s what you’ll get with Sistrix:

  • Visibility Index: This feature enables you to see every day rankings for millions of search terms, so you can understand the value of those keywords.
  • Competitor analysis: Want to know what your competition is doing? Use Sistrix to compare yourself to your competition and see how you stack up.
  • Keyword identification and planning: Sistrix makes it easy to find relevant keywords and see their competitiveness.
  • Content Planner: This feature enables you to identify keyword clusters for content creation, so you can share information people want.
  • On-page auditing: Sistrix enables you to audit your website and identify SEO errors to improve your website’s ranking in search results.

Sistrix is a great Semrush alternative if you want to use a tool that offers similar features to Semrush.

9. All in One SEO

Price: Starting at $50 per year

Looking for a Semrush competitor that works with WordPress? Look no further than All in One SEO! This WordPress plugin is an excellent option for businesses that want to use an SEO tool that integrates directly with their site.

AIOSEO Semrush alternative tool

Here’s what All in One SEO offers:

  • On-page analysis: This plugin will analyze aspects like your title tag, meta description, and more to ensure they’re optimized for search engines.
  • Internal link assistant: Need help finding places for internal links? All in One SEO will help you find places for internal links to help boost your SEO.
  • Local SEO: All in One SEO will help you improve your local listings and help you rank higher on Google Maps.
  • SEO audit: This plugin will analyze your website to detect errors negatively impacting your SEO performance.

These are just a few of the many features you’ll get from this Semrush alternative.

10. Serpstat

Pricing: Starting at $50 per month

Serpstat is one of the tools like Semrush that can help you do critical SEO tasks to improve your performance in search results. This all-in-one SEO tool will help you optimize your strategy.

Serpstat Semrush alternative tool

Here are a few basic features that come with Serpstat:

  • Competitor analysis: Serpstat will help you find out who your real competition is and understand how they’re performing in search results so you can outrank them.
  • Keyword identification: Serpstat will help you find hidden keyword opportunities based on what your competitors already target.
  • Site audit: With this tool, you can audit your website to find areas where you need to improve your website for better SEO performance.

If you want a Semrush alternative that offers what you need to optimize your SEO, Serpstat is the answer.

11. Raven Tools

Price: Starts at $39 per month

To wrap up this list of Semrush alternatives, let’s talk about Raven Tools. Raven Tools offers an all-in-one SEO and reporting tool that enables you to get the full picture of your SEO performance.

Raven Tools Semrush alternative tool

Here’s what you get with Raven Tools:

  • Website auditing: Raven Tools will scan your website for any SEO errors and help you resolve them quickly.
  • Backlink Explorer: This tool enables you to input any website URL and see who’s linking to those pages, so you can find new opportunities to earn links.
  • Rank tracking: With Raven Tools, you can track the rankings of individual pages in the SERPs to see how they change over time.
  • Competitor analysis: You can use Raven Tools to analyze your top competition and see how you rank and perform compared to them.
  • Keyword Rank Checker: This Raven Tools feature enables you to look at the keywords your top competitors rank for and get ideas for key terms to integrate into your website.

Raven Tools is an excellent Semrush alternative for businesses that want a tool that can (nearly) do it all.

Ready to use an alternative to Semrush?

If you aren’t sold on Semrush, there are plenty of alternatives (listed above) that you can turn to for help with optimizing your SEO strategy. At SEO.com, we offer our SEO Checker, which enables you to analyze your website’s current SEO efforts and identify areas where you can make improvements to maximize your results.

So, what are you waiting for? Analyze your SEO campaigns and start making improvements to drive more revenue today!

Audit My SEO Now!

Smiling woman with long hair on a green background.
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.

Add WebFX to your content marketing toolbox today

Get SEO Proposal

What to read next

SEO Attribution: How To Track Leads, Customers, and Revenue From SEO
  • Feb 23, 2024
  • 8 min. read
Keep Reading
11 Best Ahrefs Alternatives: What Redditors, Reviews, and Our Team Say
  • Feb 23, 2024
  • 9 min. read
Keep Reading
Ahrefs vs. SpyFu: Which Is Better for SEO?
  • Feb 23, 2024
  • 6 min. read
Keep Reading