Display Advertising that Actually Works

Display Advertising that Actually Works

Take a moment and think about how much money your company spends on advertising. Do you have a good estimate, or even an exact number, in mind? Now think about how much of that money is going toward online ads. How many people do you think see that advertisement on a random website? The number […]

Why Your Business Should Stop Being Too Cool for Tumblr

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Many small business owners and online marketers overlook Tumblr. I personally had heard of Tumblr several times, but keeping up with what felt like 9000 other social media profiles seemed challenging enough, so I never really took the time to delve too deeply into the platform. After being issued a challenge by a co-worker to […]

SEO.com Online Content Collective, June 16, 2014

SEO

Honing in on local search marketing and related strategies is the emphasis of this week’s content collective. Unless you are strictly an ecommerce company, a large percentage of your current and potential customers will be based near your business, which is why it is essential to pound out and execute a local search marketing plan. […]

Top Socially Shared PPC Content

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Social Winners – The PPC Articles With the Most Social Love Pay per click advertising can be an extraordinarily important and effective part of your online marketing campaign. Small companies and large enterprises have used it to great effect, boosting their search engine presence and driving highly relevant traffic to their website. Of course, everyone has […]

The Right to Be Forgotten: Striking Results from Google

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The European Court of Justice recently made a ruling that requires search engines to listen to requests from people who want to strike search results relating to their past from the search results. This was an interesting case essentially arguing privacy vs. expression, and while the court ruled for privacy in the EU, they made careful considerations […]