Top Socially Shared PPC Content

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Social Winners – The PPC Articles With the Most Social Love Pay per click advertising can be an extraordinarily important and effective part of your online marketing campaign. Small companies and large enterprises have used it to great effect, boosting their search engine presence and driving highly relevant traffic to their website. Of course, everyone has […]

The Right to Be Forgotten: Striking Results from Google

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The European Court of Justice recently made a ruling that requires search engines to listen to requests from people who want to strike search results relating to their past from the search results. This was an interesting case essentially arguing privacy vs. expression, and while the court ruled for privacy in the EU, they made careful considerations […]

Online Content Collective, May 1, 2014 – Marketing

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Achieving a Balanced Marketing Approach Trends in the marketing industry, especially online marketing, are subject to steady and sometimes rapid change. Old strategies lose their effectiveness and in some cases harm the long-term success of a marketing campaign. This is why many marketers are striving to strike a balance with a well-rounded strategy focused on […]

Building a Business on Borrowed Ground

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In March, Search Engine Roundtable ran a piece about a link buying discussion happening on Twitter. At the time a lot of the discussion centered on using a public forum to discuss tactics that Google is penalizing. And while we are often drawn to having these discussions around mistakes, I feel there is a more […]

Online Content Collective, April 21, 2014 – Social

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We’re all about Google+ this week with posts from Moz, Dejan SEO, and Distilled. We go from best practices to understanding the spread of a G+ post to an interview about authorship. And while authorship isn’t entirely within the realm of Social Media Marketing it does intersect, and if you’re still adhering to strict silos […]