Online Content Collective November 18, 2013

Content Collective Marketing

This week we’re going to go over some of our favorite articles from The Moz Blog. We’re big fans because MOZ is consistently offering the best of the best, so we wanted to share some of our favorite posts with you and go over the various ways you can enhance the quality of what you […]

Online Marketing for Black Friday – The Ultimate Guide

Black-Friday

Since 2005, Black Friday has been the largest retail shopping day of the year in the United States. The term was coined in the early 1960s in Philadelphia to describe the large crowds and traffic that happened to be out the day after Thanksgiving—putting most stores’ finances “in the black.” However, it has since matured […]

Online Content Collective October 28, 2013

Content Collective Marketing

This week’s Online Content Collective helps us take a closer look at guest blogging, effective outreach practices, and the importance of knowing your audience when creating content. Online marketing is a world that is ever changing; however the people who inhabit that world remain the same. They are seeking information, easily distracted, and just down […]

Online Content Collective October 21, 2013

Content Collective Marketing

This week’s content collective covers a wide variety of topics as we discuss buyer personas, Penguin, and nofollow tags. These three practices have evolved quite a bit over time but are just as relevant as ever for SEO and online marketing. Colby Hooley Recommends: 6 Reasons Why Buyer Personas are More Important Than Ever What […]

Is Instagram a Valid Marketing Tool?

Instagram-valid-marketing-tool

Here is a horrible joke: as I was preparing to write this article about Instagram, I was told to use my best Instagrammar. It’s a little known fact that about twice a day someone is proclaiming another online social marketing tool that must be used in order for your business to stay ahead. If you […]

Online Content Collective October 14, 2013

Content Collective Marketing

The Online Content Collective for the current week brings us a content marketing tactic, a new Google algorithm and the chemistry of SEO. We’ll start off by taking a look at the realm of guest blogging, and then sift through the implications of Hummingbird before we examine the periodic table of search engine ranking factors. […]