Ahrefs Pricing: How Much Does Ahrefs Cost?

Ahrefs offers four pricing plans ranging from $83 to $999 per month, featuring an array of services including an SEO dashboard, site and content explorer, competitive analysis, rank tracker, and site audit.
  • Smiling woman with long hair on a green background.
    Macy Storm Senior Content Creator
    Author block right corner shape
  • December 7, 2023
  • 4 min. read
How much does Ahrefs cost?

Ahrefs costs anywhere from $99 to $999 per month if paid monthly, and $83 to $833 per month if paid yearly ($990-$9990 per year)

Improving your rank in search results starts with investing in search engine optimization (SEO). But to get the most from your SEO strategy, it’s wise to invest in tools that help you manage it — like Ahrefs.

Investing in SEO tools, though, comes at a cost. So, how much does Ahrefs cost?

On this page, we’ll dive into Ahrefs’ pricing plans so you can see what you get and how much you pay.

Keep reading to learn more!

How much does Ahrefs cost?

Ahrefs offers four plans to choose from for your business. Here’s how much each costs:

Plan Cost if paid monthly Cost if paid annually Who it’s best for
Lite Starts at $99 per month Starts at $83 per month ($990 for the year) Small businesses and individuals
Standard Starts at $199 per month Starts at $166 per month ($1990 per year) Freelance SEOs and marketing consultants
Advanced Starts at $399 per month Starts at $333 per month ($3990 per year) In-house marketing teams
Enterprise Starts at $999 per month Starts at $833 per month ($9990 per year) Ideal for agencies and enterprises

Continue to the next section to see a breakdown of each pricing plan and what they offer.

Say 👋 To Your New Favorite SEO Tool Purple Arrow

Don’t let a complicated interface slow you down. Find opportunities faster with SEO.com!

Ahrefs pricing plans: A breakdown

Ahrefs offers four different pricing plans to ensure you only pay for what your business needs. Let’s look at what you get with each plan and compare the differences between plans:

General features

Ahrefs includes general features that help you manage your site and SEO. Most of these features are also offered by Ahrefs alternatives.

Here are the features included in Ahrefs’  Lite plan:

  • SEO Dashboard: An overview of all your SEO campaigns.
  • Site Explorer: Analysis of competitor backlinks and keyword rankings.
  • Keywords Explorer: A keyword research tool that generates related keywords.
  • SERP comparison: Comparison of rankings for the same keywords and SERP rankings for different keywords.
  • Page Inspect: Tracks changes in source code and textual content.
  • Competitive Analysis: Comparison of your performance to your competitors.
  • Site Audit: Analyzing your website to find SEO issues.
  • Rank Tracker: Monitoring your ranking on mobile and desktop search results.

The Standard plan includes everything in Lite, plus these features:

  • Portfolios: Monitor the performance of a list of targets.
  • Advanced Site Explorer features: Gain access to advanced features like identifying broken backlinks, analysis of site structure, and more.
  • Content Explorer: Finding top-performing content to mimic their success.
  • Batch Analysis: Analyze SEO metrics for up to 200 URLs.
  • Position history chart: See how pages rank for a specific keyword over time.
  • SERP updates: See the freshest SERP rankings for keywords.

The Advanced plan includes everything in the Lite and Standard plan, as well as:

  • Looker Studio: Integration of Looker Studio.
  • Web Explorer: Run searches across all pages, domains, and links. 

Project and Portfolio features

Ahrefs enables you to create projects to monitor specific targets. Here’s what comes with each plan:

Feature Lite Standard Advanced Enterprise
Credits 500 600 750 Custom
Projects with verified ownership Unlimited Unlimited Unlimited Unlimited
Projects with unverified ownership 5 20 50 100

Historical data

Historical data is crucial for making improvements to your SEO campaigns. Here’s what you get with each plan:

Feature Lite Standard Advanced Enterprise
Performance trends analysis Included Included Included Included
Point-in-time-comparison 6 months 2 years 5 years Unlimited
In-depth analysis 6 months 2 years 5 years Unlimited

Data reporting

Analyzing your SEO data is crucial for improving your SEO campaigns. Ahrefs will generate data reports to help you understand how your SEO performs. Here are the specifics of what you get with their data reporting:

Feature Lite Standard Advanced Enterprise
Max rows of data per report 2500 30,000 75,000 150,000
Export rows per month 500,000 1.5 million 4 million 10 million

Rank Tracker

One tool included in Ahrefs’ cost is Rank Tracker. This tool monitors your performance in search results and helps you keep track of your website’s ranking in search results. Here’s what you get with each package:

Feature Lite Standard Advanced Enterprise
Browsing data Unlimited Unlimited Unlimited Unlimited
Tracked keywords 750 2000 5000 10,000
Update frequency Weekly Weekly Weekly Weekly
Daily updates Additional $100 per month Additional $150 per month Additional $200 per month Additional $250 per month

Site Audit

Site Audit is also included in Ahrefs’ pricing plans. This feature enables you to analyze your website and identify SEO issues to improve your performance. Here’s what you get with each package:

Feature Lite Standard Advanced Enterprise
Browsing data Unlimited Unlimited Unlimited Unlimited
Crawl credits per month 100,000 500,000 1.5 million 5 million
Maximum pages per project 25,000 50,000 250,000 5 million

Does Ahrefs’ pricing fit your budget?

After looking at Ahrefs’ pricing plans, you can determine if what they offer fits the needs and budget of your business. If you want to continue weighing your options, check out our comparison of Ubersuggest vs. Ahrefs or Ahrefs vs. Moz.

Or, get started for free with SEO.com, which provides the essentials you need to track rankings, analyze competitors, and audit your SEO content. See what insights are waiting by trying it for free now!

Smiling woman with long hair on a green background.
Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.

What to read next

How to Fix 3 Common URL Problems: A Guide for Website Owners
  • Jul 16, 2024
  • 5 min. read
Keep Reading
Best CMS for SEO Domination in 2024
  • Jul 05, 2024
  • 11 min. read
Keep Reading
What is The Ideal Length of a Blog Post? Get Insights Now!
  • Jun 26, 2024
  • 5 min. read
Keep Reading