Search engine optimization (SEO) is one of the most effective strategies that ecommerce businesses can use to drive traffic to their websites. To implement this strategy, you must start with keyword research to identify the best SEO keywords for ecommerce sites.
If you’re looking for an ecommerce keywords list for your business, you’re in the right place. We’ll also cover these topics to help you look for the most relevant ecommerce SEO keywords for your business:
- What are keywords?
- The 100+ best SEO ecommerce keywords
- How to find the right keywords for your ecommerce business
What are keywords?
A keyword is a word or phrase that describes your product page or web page. Typically, it’s the term that you want your page to rank for.
Implementing SEO best practices and optimizing your ecommerce site’s pages for their corresponding keywords can drive qualified traffic to your pages. As a result, your target audience will find the products they’re looking for and convert on your ecommerce website.
Types of keywords
There are three types of keywords:
- Short-tail keywords: This type of keyword is a generic term about one- to three words long. They’re highly competitive keywords as they have high monthly search volumes. An example of a short-tail keyword for ecommerce company selling pet supplies is “dog food.”
- Long-tail keywords: Long-tail keywords are longer and specific keywords. They don’t have high search volumes as short-tail keywords, but users often use long-tail keywords when looking for a specific product. An example of a long-tail keyword is “hypoallergenic dog food prices.”
The 100+ best SEO ecommerce keywords [List]
When performing keyword research, use tools like WebFX’s KeywordsFX to generate a list of the top keywords for ecommerce.
Enter a focus keyword, and KeywordsFX will provide the following:
- Related keywords
- Keywords in question format
- Keywords with modifiers
Here are the best SEO keywords for ecommerce generated by KeywordsFX, sorted according to the following:
- Generic ecommerce SEO keywords
- Informational ecommerce keywords list
- Local ecommerce SEO keywords
- Product- or service-specific ecommerce keywords list
Generic ecommerce SEO keywords
- e commerce applications
- e commerce companies
- ecommerce analytics
- ecommerce app
- ecommerce books
- ecommerce brands
- ecommerce business
- ecommerce companies
- ecommerce data
- ecommerce definition
- ecommerce developer
- ecommerce email marketing
- ecommerce empire
- ecommerce events
- ecommerce examples
- ecommerce experience
- ecommerce explained
- ecommerce expo
- ecommerce expo 2024
- ecommerce for beginners
- ecommerce for dummies
- ecommerce fulfillment
- ecommerce funnel
- ecommerce giants
- ecommerce grants
- ecommerce growth
- ecommerce guide
- ecommerce history
- ecommerce hub
- ecommerce icon
- ecommerce ideas
- ecommerce images
- ecommerce industry
- ecommerce innovations
- ecommerce insurance
- ecommerce internship
- ecommerce inventory management
- ecommerce jobs
- ecommerce king
- ecommerce kpis
- ecommerce landing page
- ecommerce law
- ecommerce lending
- ecommerce login
- ecommerce logistics
- ecommerce logo
- ecommerce manager
- ecommerce market share
- ecommerce marketing
- ecommerce marketplace
- ecommerce meaning
- ecommerce merchandising
- ecommerce metrics
- ecommerce news
- ecommerce niches
- ecommerce online store
- ecommerce operations
- ecommerce optimization
- ecommerce order fulfillment
- ecommerce photography
- ecommerce platforms
- ecommerce products
- ecommerce quotes
- ecommerce reseller
- ecommerce retail
- ecommerce revenue
- ecommerce sales
- ecommerce seo
- ecommerce shopify
- ecommerce sites
- ecommerce store
- ecommerce technical terms
- ecommerce terms and definitions
- ecommerce tools
- ecommerce tracking
- ecommerce trends
- ecommerce trends 2024
- ecommerce warehouse
- ecommerce website
- ecommerce website builder
- ecommerce website examples
- ecommerce what is it
Informational ecommerce keywords list
- ecommerce 101
- ecommerce 101 how to start selling online
- ecommerce 2024 trends
- ecommerce business examples
- ecommerce business for sale
- ecommerce business ideas
- ecommerce business meaning
- ecommerce business models
- ecommerce conferences 2024
- ecommerce conversion rate
- ecommerce customer service
- ecommerce fraud prevention
- ecommerce fulfillment center
- ecommerce growth projections
- ecommerce growth rate
- ecommerce how to
- ecommerce how to make money
- ecommerce how to start
- ecommerce jobs work from home
- ecommerce kpi examples
- ecommerce kpis to track
- ecommerce naics code
- ecommerce name generator
- ecommerce name ideas
- ecommerce vs retail
- ecommerce website free
Local ecommerce SEO keywords
- ecommerce california
- ecommerce companies in usa
- ecommerce jobs chicago
- ecommerce jobs los angeles
- ecommerce jobs near me
- ecommerce jobs nyc
- ecommerce near me
- ecommerce texas
- ecommerce usa
Product- or service-specific ecommerce keywords list
- ecommerce agency
- ecommerce amazon
- ecommerce apple
- ecommerce for amazon
- ecommerce for digital products
- ecommerce for nonprofits
- ecommerce on amazon
How to find the right keywords for your ecommerce business
Here’s how you can find the top SEO keywords for your ecommerce business:
1. Brainstorm an initial list of potential keywords.
The first step in your keyword research for ecommerce is to list possible keywords. You can include short- and long-tail keywords related to your business and offerings.
For example, let’s say you’re in the business of selling pet products online. Your initial ecommerce keyword list may include:
- dog food
- cat food
- dog supplies
- cat supplies
You can also include keywords that pertain to your location, such as your city or state.
2. Research your competitors
Find out the keywords that your competitors are using. Doing so helps you uncover keyword opportunities that they are not using yet.
You can do this by running your competitors’ pages through competitor analysis tools like Ahrefs to see the keywords their pages are ranking for.
Want to discover other potential competitors? Try Ahrefs alternatives or make a quick Google or Amazon search using one of your keywords. The product pages and businesses ranking for those ecommerce keywords are the ones to monitor and research.
Looking for an Ahrefs alternative?
See how Ubersuggest, a free keyword research tool compares to Ahrefs.
3. Create a list of your long-tail keywords
Now that you have an initial list of keywords and researched your competition, create a list of long-tail keywords. In our online pet store example, here are some relevant long-tail keywords:
- pet store supplies in [city]
- dog food for seniors in [state]
- organic cat food in [city]
4. Use a keyword research tool
Keyword research tools like KeywordsFX can expand your keywords list as user search trends change.
After all, a popular ecommerce search term today may not be a top search after a few months. For example, the keyword “dog jacket” may be popular during fall and winter. However, it will not get many searches during the summer.
Using a keyword research tool, type each of your keywords. Your original ecommerce keyword will branch out with other keyword options.
Use only the most relevant ones for your business. You want to rank for terms that will drive qualified traffic. If your tool suggests “frozen dog food,” a product you don’t offer, remove it from your list.
Need help finding the best SEO keywords for ecommerce?
Keyword research is a crucial first step in your SEO efforts to rank in relevant searches and drive qualified traffic to your ecommerce website. If you need help with your ecommerce keyword research and SEO, contact the SEO.com team!
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