Really BAD Design Advice

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Everyone – and I mean EVERYONE – has something to say when it comes to the best and the most effective designs. Of course, you really need to be careful whose advice you actually take. Some of it may be… less than reliable. Say, for example: How Design Impacts Digital Marketing A fresh, professional design […]

Do You Dare Take Marketing Risks?

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When a company is still in its young startup phase, there are a lot of costs that can’t be avoided. It is important that you spend your money in the right places, and marketing is an area where you can’t cut the budget because this is where you are going to draw the customers in […]

Using Content Marketing for Customer Retention

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Many companies spend over a quarter of their marketing budget solely on content marketing. The actual number is around 26%. That’s a lot of money to devote to content! If you fit into that category, it’s also likely that your content marketing strategy is probably devoted to the gaining of new customers. This is not […]

How Images Help Generate Results

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Did you know that 90% of the information transmitted to the brain is visual and that this information is transmitted 60,000 times faster than text? It’s a pretty strong statement, and one that has a lot more significance than you might think. In this digital age, people are obsessed with moving faster. They flit from […]

You May Not Make the Logo, But Do You Know How to Manage It?

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You have put time, money and resources into creating a simple image to visually represent your business. You hired a designer, there were brainstorming sessions, descriptive words, sketches, font selections, color swatches, revisions, revisions, revisions, and finally you have found the perfect logo. The design process ends and you are presented with the final product, […]

Display Advertising that Actually Works

Display Advertising that Actually Works

Take a moment and think about how much money your company spends on advertising. Do you have a good estimate, or even an exact number, in mind? Now think about how much of that money is going toward online ads. How many people do you think see that advertisement on a random website? The number […]